Marketing Executive at Airtel

About the Role

• This role is responsible for stimulating customer acquisition and sales through brand visibility across different channels, increasing revenue, and reducing churn through effective Know Your Customer (KYC) campaigns and other trade engagements that positively drive brand positioning.
• The incumbent is primarily responsible for local market brand development and data analytics within the assigned zone, generating insights that enable effective field execution by Area Sales Managers and Market Developers.

Responsibilities

• Effectively Manage Distribution of KYC Terminals in the Assigned Zone While Ensuring Improvement in Active Terminal Count and Productivity
• Accountable for KYC kits, which are company assets, and ensuring these assets are optimized through improvements in the percentage of active kits and daily productivity.
• Monitor and improve the KYC process within the zone with the aim of reducing repair turnaround time (TAT).
• Manage and maintain KYC kits in collaboration with Area Sales Managers (ASMs), ensuring minimal downtime due to spare parts unavailability or software defects.
• Optimize all key performance indicators, including kit productivity, activity, and compliance.

Implementation of Trade Strategy:

• Deliver the Trade Marketing Strategy by determining merchandising requirements within the region and ensuring availability across all channels, including trade outlets, shops, CPs, street corners, and other touchpoints, to achieve the desired picture of success.
• Prepare monthly Zonal Trade Marketing Execution Reports to facilitate learning and replication of best practices across business areas.

Providing Brand Visibility:

• Responsible for trade visibility measurement and tracking across the zone.
• Drive visibility during sponsorships and events within the zone to improve Top of Mind Awareness (TOMA) and ITR for both the brand, and products, thereby reducing decrement.
• Work with the Regional Marketing Manager to create and drive visibility through promotional activations across the zone.

Activations and Trade Compliance:

• Work with the Sales Team to achieve coverage marketing and BTS site activations.
• Ensure showrooms comply with established shop guidelines at every location.

Manage Customers in the Assigned Zone with a View to Reducing Churn:

• Work with the Product Development Team to design products and services suited to the immediate local market environment.

Reporting and Analysis:

• Responsible for preparing reports and conducting analyses as required by the region or the respective zones.
• Collate and transform raw data into actionable insights to support field execution and drive business growth.

Project Management:

• Coordinate and manage projects within the assigned zones.
• Ensure project goals are delivered on time, in full, and accurately. Where deviations occur, escalate to the Regional Marketing Manager (RMM) and/or Zonal Business Manager (ZBM) for resolution.

Educational Qualifications  

• Bachelor's Degree in Engineering, Social Sciences, or Pure Sciences.
• A second degree in Business Management or Marketing will be an added advantage.

Relevant Experience & Functional / Technical Skills:

• Minimum of 3 years' experience in marketing activations and channel branding within an agency or the FMCG industry.
• Excellent command of the English language.
• Excellent organizational and communication skills, with strong attention to detail.
• Advanced proficiency in Microsoft Word, Excel, and PowerPoint.
• Strong technical marketing skills.