Marketing Designer at Swoop

The opportunity

• You will help decide how Swoop should be positioned, what the brand should stand for, and how those choices should show up across every customer touchpoint.
• You will shape our brand identity from the ground up.
• We need someone who can identify the underlying business or customer problem, form a clear point of view, develop the creative direction, and then make the work.
• The role combines brand strategy with hands-on execution across graphic design, motion design, videography, and editing.
• The founding part matters. Y
• ou will create the visual language, systems, and standards that future designers and marketers will build on.

What you will do

• Develop Swoop's brand positioning and creative point of view
• Help define what the Swoop brand should mean to customers
• Turn customer insights and business goals into clear creative strategies
• Set the creative direction for campaigns, launches, social media, paid advertising, and partnerships
• Write and shape strong creative briefs with a clear audience, message, and objective
• Build and evolve Swoop's visual identity
• Create graphic design, motion graphics, and motion-led videos
• Plan and execute video projects, including filming, editing, and post-production
• Create reusable design systems and templates that help the team move quickly
• Work closely with the founders and broader team to turn ideas into clear, memorable creative
• Maintain a consistently high standard across every customer-facing design

What we are looking for

• Strong strategic thinking about brand identity and positioning
• The ability to work upstream of execution and determine what the work should communicate
• A strong portfolio showing graphic design, motion design, videography and video editing, and motion-led video production
• Portfolio case studies that explain the problem, your thinking, and why you made the creative choices you made
• Strong fundamentals in typography, composition, colour, and visual storytelling
• The ability to take a project from an early idea to a finished asset
• Good judgment, attention to detail, and a high standard for craft
• Comfort working in a fast-moving environment with substantial creative ownership
• The ability to work onsite in Lagos for at least two days each week

What we offer

• Healthcare
• The opportunity to shape Swoop's positioning, brand identity, and design language from the ground up
• A high level of creative ownership
• The chance to work with one of the most exciting teams in Lagos
• A hybrid working model.

Additional info:

• We care deeply about the thinking behind your work.
• Your portfolio should make your taste, range, reasoning, and execution clear.