Marketing & Customer Acquisition Manager at CashXpress Nigeria Limited

• As our Marketing & Customer Acquisition Manager, your job is to grow our customer base efficiently. You will be responsible for driving and managing the entire acquisition funnel, from awareness and lead generation to conversion and retention by using data, creativity, and performance-focused strategy.

Key Responsibilities:

• Design and lead acquisition campaigns that deliver results across digital channels
• Own and optimize the full customer acquisition funnel from traffic to sign-up to loan activation
• Manage paid media budgets, A/B testing, campaign performance, and marketing analytics
• Drive key growth metrics like CAC, ROAS, and conversion rates
• Collaborate with product, data, and tech teams to align marketing with the user journey
• Understand the Nigerian consumer landscape and tailor strategies for best impact
• Stay ahead of fintech trends and competitors’ strategies
• Ensure brand consistency across all acquisition touchpoints and communication channels.

Requirements:

• 5+ years of relevant experience, preferably from a top fintech or digital lending company in Nigeria (Added Advantage)
• Proven track record in customer acquisition, performance marketing, and funnel management
• Strong knowledge of Nigerian user behavior, mobile penetration, and digital platforms
• Excellent use of tools like Google Ads, Meta Business Suite, Mixpanel, or similar
• Data-driven mindset with experience managing marketing KPIs and reporting
• Great communication skills and a passion for growth