Marketing & Communications Officer at Infinion Technologies

Job Description

• We are looking for a Marketing Communications Specialist to manage our online and offline communication with clients and increase brand awareness.
• They will give a new edge to our marketing strategiesand develop ideas to improve communicationbetween the brand and consumers.
• Also, the Marketing & Communications Officer will be our brand’s voice. They will work in a fast-paced environmentthat requires quick thinking and a willingness to adapt according to the situation.

Professional Responsibilities

• Gathers the materials necessary to understand the project and competition in the area such as literature or previous marketing campaigns; analyzes these materials to determine the most effective communications technique.
• Based on assessment, drafts and proposes communications campaigns, which may include social and online media, print media, direct mail, and other multimedia.
• Presents design ideas and recommendations.
• Creates and coordinates multimedia packages.
• Composes draft speeches for senior management and assists with finalizing speeches.
• Schedules and develops filming scripts and production.
• Evaluates success of campaigns when completed.
• Attends trade shows and community fairs and staffs the company booth.
• Performs other duties as assigned.
• Develop different strategies for different social media platforms and gauge their impact to keepthe marketing graph high
• Gather and analyze feedback data to develop new ideas improving marketing strategy and advertising,
• Track ROI to measure the performance of eachof themarketing strategies to work on them continually.

Requirements

• B.Sc in Marketing, Communications, Public Relations or relevant field.
• Proven work experience of a minimum of 2 years as a Marketing Communications Specialist orsimilar role.
• Familiarity with B2B and B2C advertising campaigns.
• Hands-on experience with web content management tools, like WordPress.
• Proficiency in MS Office.
• Knowledge of SEO and Google Analytics.
• Experience with marketing campaigns on social media.
• Excellent verbal and written communicationskillsincludingpublic speaking and presentations.

Work Environment:

• Thrive in an intense, do-it-yourself, start-up environment
• Ability to work well within a cross-functional team environment and diverse communities