Marketing Communications Lead at Aldelia Limited

Role Overview

• The Marketing Communications Lead is responsible for planning, coordinating, and executing marketing communications initiatives that align with sales targets, inventory cycles, and business objectives. This role ensures consistent messaging across all marketing channels, drives customer engagement, and supports the commercial team in achieving revenue goals.
• The ideal candidate is proactive, data-driven, and experienced in managing marketing campaigns for consumer-focused brands, ensuring messaging supports both brand awareness and sales performance.

Key Responsibilities

Marketing Strategy & Planning

• Align marketing communications initiatives with sales targets, inventory availability, and promotional cycles.
• Develop annual and quarterly marketing communication plans in collaboration with the sales and commercial teams.
• Ensure marketing campaigns support product launches, seasonal promotions, and business objectives.

Campaign Management

• Plan, create, and execute integrated marketing campaigns across digital, print, social, and in-store channels.
• Monitor campaign performance, analyze results, and provide actionable insights for continuous improvement.
• Collaborate with internal teams and external agencies to deliver high-quality marketing content.

Brand Messaging & Communication

• Maintain consistent brand messaging across all marketing channels.
• Develop engaging content for newsletters, social media, product promotions, and internal communications.
• Ensure marketing communications reflect the company’s value proposition and enhance customer experience.

Collaboration & Stakeholder Engagement

• Work closely with sales, merchandising, and operations teams to synchronize marketing initiatives with inventory cycles.
• Support sales teams with marketing collateral, promotional materials, and campaign briefs.
• Coordinate with external vendors and media partners for campaign execution.

Monitoring & Reporting

• Track marketing KPIs, including campaign effectiveness, engagement rates, and ROI.
• Prepare regular reports on marketing initiatives, highlighting successes, challenges, and recommendations.
• Suggest process improvements to optimize marketing efficiency and effectiveness.

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Minimum 5 years of experience in marketing communications, preferably in retail, consumer goods, or luxury brands.
• Experience aligning marketing campaigns with sales targets and inventory cycles is highly desirable.
• Proficiency in digital marketing tools, content creation, and analytics platforms.

Core Competencies

• Strong strategic thinking and commercial awareness.
• Excellent communication, writing, and presentation skills.
• Ability to manage multiple campaigns and deadlines effectively.
• Collaboration and stakeholder management skills.
• Creativity and innovation in campaign development.
• Analytical mindset for campaign performance evaluation.