Marketing Communications and PR Strategist at a Leading Firm

JOB DESCRIPTION

• Design and implement strategic media and communication plans for the organization, ensuring successful deployment of all the plans.
• Develop and implement unique promotional marketing campaign ideas to market the company’s products, services and overall brand identity.
• Coordinate press activities and productions for shoots, commercials and short documentaries.
• Build and maintain a positive public image for Hush’ D Makeover.
• Conduct market research to determine target audience’s needs, habits, interests and other relevant factors used in creating targeted marketing campaigns.
• Research previous successful campaigns to understand what worked, what didn’t and what can be improved
• Review the progress and success of a campaign, making adjustments or pitching ideas for new campaigns as necessary
• Plan and monitor ongoing company presence on all social media platforms.
• Cultivate mutually beneficial relationship between prospective and existing brand ambassadors, stakeholders, agencies, media firms and ensure maximum publicity for Hush’ D
• Responsible for leading department’s strategic and operational tasks.
• Effective reputation and crisis management
• Create and manage a regular publishing/content management schedule.
• Manage internal and external communications of the organization ensuring that the message is consistent and engaging
• Confer with MD to identify trends and provide advice on business decisions.
• Manage the company’s website and make periodic update to all pricing information.

QUALIFICATIONS AND REQUIREMENTS.

• Bachelor’s Degree/Higher National Diploma.
• At least 3 years relevant experience as a Marketing and PR Strategist.
• Solid knowledge of marketing techniques and principles
• Project and budget management skills
• Ability to think both creatively and strategically.
• Ability to run PR campaigns that deliver measurable results and meet objectives.
• Must be self-motivated with a result driven approach.
• Good understanding of market research techniques, statistical and data analysis methods.
• Experienced in executing Digital media campaigns tailored to multiple platforms.