Marketing Associate at Alaro City

Reporting Line: Marketing Manager
Location and Travel: Lagos, Nigeria
Start

Responsibilities

• Support in the execution of the annual marketing plan
• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
• Storytelling to capture the Alaro City opportunity as well as development progress
• Provide analysis of existing PR environment and brand perception with target audiences, identify key risks to the brand from the PR and marketing perspective
• Develop a social media plan each week and ensure at least 5 posts a week on each social media channel - 5 on Twitter, 5 on Facebook and 5 on Instagram
• Measure the effectiveness of implemented advertising, marketing and communications strategies to improve customer awareness of the Nigerian projects
• Update LinkedIn with news, events, and images
• Update the YouTube account with project videos
• Update website with news, events, and images and other relevant content
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Plan, execute, and measure experiments and conversion tests
• Identify digital trends and insights, and optimize spend and performance based on the insights
• Contribute to the production and distribution of the monthly newsletters
• Update database of marketing/stakeholder contacts on Mailchimp every month
• Generate online marketing leads to support the overall marketing target
• Devise strategies to drive online traffic to the company website
• Utilize a range of techniques including paid search, SEO and PPC to support the marketing strategy
• Improve the usability, design, content and conversion of the company website
• Assist in the procurement of suppliers for marketing activities.
• Evaluate customer research, market conditions and competitor data
• Review new technologies and keep the company at the forefront of developments in digital marketing
• All other duties and responsibilities as assigned by the Marketing Manager
• Work collaboratively with the sales team and use customer centric insight to influence the marketing strategy and encourage advantageous outcomes for Alaro City
• Provide marketing activity impact assessments that will feed into the weekly marketing reporting
• Write articles, press releases, etc. for print and online media

Requirements

• Bachelor's degree in marketing related discipline from a reputable university or tertiary institution;
• 6 - 8 years' experience in digital marketing preferably in Real Estate;
• Very strong digital marketing, research and analytical skills;
• Excellent written and oral communication skills;

Soft skills:

• Mature, pragmatic and flexible approach, strong commercial judgment
• Team player but comfortable working autonomously
• Exceptional written and verbal communication skills
• Good negotiation skills
• Good attention to detail
• Rigorous and organised approach
• Hands-on, ready to roll up the sleeves.

Personal characteristics:

• High energy
• Result-oriented
• Strong work ethic
• Ability to work effectively under pressure.