Role Summary (FinTech experience is mandatory):
- The Marketing & Public Relations Manager is responsible for leading the organisation’s brand positioning, growth marketing, public relations, and stakeholder communications in a highly regulated FinTech environment. The role combines customer acquisition and brand growth with reputation management, regulatory communications, and media engagement, ensuring that all marketing, media, and public-facing communications are accurate, compliant, transparent, and trust-enhancing. The role is critical to positioning the organisation as a credible, compliant, and innovative financial institution while driving user adoption, market visibility, and long-term brand equity—without breaching CBN, SEC, FCA, PCI-DSS, or consumer protection rules. FinTech experience is mandatory.
Core Responsibilities:
Brand, Trust & Market Positioning
- Position the organisation as a trusted, compliant, and credible FinTech brand.
- Own and protect the corporate brand narrative across marketing, media, investor, and public platforms.
- Ensure no misleading claims on returns, pricing, fees, performance, or financial outcomes.
- Align all messaging with regulatory conduct expectations and ethical marketing standards.
Growth Marketing & Customer Acquisition
- Design and execute compliant growth marketing strategies across digital and traditional channels.
- Drive customer acquisition, retention, and engagement while maintaining strict regulatory adherence.
- Oversee approval workflows for all marketing campaigns, advertisements, and financial promotions, including FCA-aligned sign-off processes.
- Monitor performance metrics (CAC, LTV, ROI) and optimise spend responsibly.
Product Launches & Go-to-Market Communications
- Lead go-to-market strategies for new products and features.
- Embed required risk disclosures, disclaimers, and regulatory approvals into all launch communications.
- Coordinate closely with Legal, Compliance, Risk, and Operations teams prior to public release.
- Ensure launch materials are audit-ready and regulator-defensible.
Public Relations & Media Management
- Lead all media relations, press engagement, and public communications.
- Build and maintain strong relationships with Tier-1 media, industry bodies, regulators, investors, and public institutions.
- Oversee press releases, interviews, thought-leadership content, and executive visibility.
- Prepare senior leadership for media engagements and public appearances.
- Ensure media exposure does not breach disclosure, confidentiality, or promotional rules.
Regulatory, Investor & Stakeholder Communications
- Lead communications with regulators, investors, government bodies, and institutional stakeholders.
- Align external narratives with CBN, SEC, FCA, and international conduct standards.
- Maintain approved spokesperson lists and messaging frameworks.
- Support regulatory engagement and public-sector communications where required.
Crisis, Issues & Reputation Management
- Lead crisis-communication planning and execution (e.g. data breaches, service outages, regulatory incidents).
- Coordinate incident communications aligned with PCI-DSS breach protocols and regulator notification timelines.
- Monitor public sentiment, media coverage, and reputational risk indicators.
- Act as custodian of corporate reputation during sensitive or high-risk events.
Governance, Controls & Compliance
- Maintain marketing and communications audit trails, content approval logs, and version control.
- Ensure agencies and vendors operate under compliance-embedded contracts.
- Support internal audits and regulatory reviews relating to marketing and communications.
- Enforce governance over all public-facing communications.
Performance Scorecard (Weighting)
- Brand, Reputation & Trust Management – 30%
- Customer Acquisition & Market Growth – 25%
- Regulatory-Compliant Communications – 25%
- Crisis Preparedness & Response – 10%
- Team, Agency & Budget Management – 10%
Qualifications & Experience
- Bachelor’s degree in Marketing, Communications, Business, Journalism, or related field.
- 5–10 years’ experience in FinTech, financial services, technology, or other regulated industries.
- Proven experience scaling brands in trust-sensitive and regulated environments.
- Strong background in digital marketing, analytics, media relations, and corporate communications.
- Demonstrated experience engaging regulators, senior executives, investors, and public institutions.
Key Competencies
- Regulatory-aware marketing and communications
- Brand strategy and narrative control
- Media, investor, and stakeholder engagement
- Crisis communications and reputation protection
- Data-driven growth marketing
- Executive presence, discretion, and judgment
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