Marketing and Communication Lead at Tizeti Network Limited

Job Description

• The Marketing and Communications Lead is responsible for developing and executing marketing strategies that strengthen brand awareness, drive customer engagement, and support business growth.
• This role oversees both internal and external communications, ensuring that all

Key Responsibilities
Marketing Strategy:

• Develop and implement comprehensive marketing strategies to promote the company’s products, services, and brand.
• Plan and manage campaigns across digital, social media, email, and traditional marketing channels
• Analyze market trends, customer insights, and competitor activity to inform marketing decisions.

Brand Management:

• Maintain and strengthen the company’s brand identity across all platforms.
• Ensure consistent messaging, tone, and visual presentation across marketing materials.

Content & Communications:

• Lead the creation of marketing content, including articles, social media posts, newsletters, press releases, and promotional materials.
• Manage internal and external communications to ensure clear and effective messaging.
• Oversee storytelling initiatives that highlight the company’s impact, products, and values.

Campaign Management:

• Plan, execute, and monitor marketing campaigns to drive lead generation and customer engagement.
• Track campaign performance and optimize strategies based on data and analytics.

Team & Stakeholder Collaboration:

• Collaborate with sales, product, and leadership teams to align marketing efforts with business objectives.
• Coordinate with designers, agencies, and external partners when needed.

Performance & Reporting:

• Track marketing KPIs such as brand reach, engagement, lead generation, and conversion rates.
• Prepare reports and insights for leadership to support strategic decision-making.

Key Performance Indicators (KPIs)

• Brand awareness and engagement growth
• Lead generation and marketing-driven revenue
• Campaign performance and conversion rates
• Social media growth and audience reach
• Content performance and website traffic.

Skills and Qualifications

• Strong experience in marketing strategy and brand communication
• Excellent writing, storytelling, and communication skills
• Experience with digital marketing tools and analytics platforms
• Ability to manage multiple campaigns and projects simultaneously
• Strong leadership and collaboration skills
• Knowledge of content marketing, social media strategy, and public relations.