Marketing / Admissions Head at Standard Bearers School (SBS)

Job Functions / Key Responsibilities

• To develop and implement an integrated marketing plan for the school. The marketing head is a liaison between new parents and the school.
• Drive sales effectively through the use of all social media platforms, and personal marketing.
• Develop and implement communications campaigns with appropriate media in order to attract enquiries from prospective parents (advertising, direct mailings, newsletters etc.).
• Represent Standard Bearers School at relevant conferences and events and visit corporate organizations to promote our school.
• Develop and manage school’s communication plan including website content.
• printed materials and attend event activations.
• Maintain annual development and marketing budget.
• Develop and manage school’s fundraising plan with the goal of a program grounded in philanthropy.
• Build and maintain consistent database, expanding it continually.
• Establish and direct an enrollment management plan that addresses prospective parents.
• Develop a marketing plan that drives massive enrollment.
• Develop income sourcing strategy for school events.
• Set admission and enrollment goals with school administration
• Applicant will be charged with the responsibility of leading the Admissions and Marketing teams to ensure a seamless conversion through setting relevant policy, procedures, quality standards, customer service standards, and ensuring their delivery to all prospective students are top notch.
• Ensure that Standard Bearers Schools has an effective and well-organized outreach programmes with the internal and external local community which develops and builds on the school’s reputation.

Experience & Knowledge

• Appropriate First Degree in Marketing from top ranked University.
• Professional qualification in Marketing, MBA is an added advantage.
• 7 years’ experience in a Sales/Marketing role with demonstrated success in growing and increasing sales in an education industry.
• Experience of having worked within a school, or education sector.
• Strong analytical skills and proven record of using data and research to support initiatives undertaken.
• Ability to build, manage and motivate cross functional high performing teams.
• Experience in using digital and social media trends and tools to influence sales effectively.
• Understands and is able to build strong customer advocacy and repeat client loyalty and retention.
• Experience of high level networking to build creative and mutually beneficial relationships that positively impact on strategic and tactical business development.
• Interested applicant must be able to develop and implement a growth strategy and strategic business development plan that fosters attraction, conversion and retention of students.
• Wide knowledge and experience of consumer and b2b marketing.
• Project management skills.
• Excellent communication skills.
• Excellent organizational skills.
• Reporting & Presentational skills.
• Coordinating & Administrative skills.
• Proficient in Microsoft Office Suite.