Marketing Activation Manager at GlaxoSmithKline

Are you looking for a brand management role that allows you the opportunity to shape promotional effectiveness?  If so, this Product Brand Management Rx Manager role could be an ideal position to explore.

As a Product Brand Management Manager, you will be responsible for select Core brands within the business portfolio. You will oversee the effective deployment of global strategies and execute across all areas of the marketing mix to achieve short-term and long-term brand sales and profit objectives.

This role will provide YOU the opportunity to lead key activities to progress YOUR career.  These responsibilities include some of the following:

• Lead the development of annual market activation planning focused on 3-year growth drivers, working with a brand centric cross-functional team

• Be accountable for delivery of annual brand Profit & Loss (P&L), including sales and profit results and actively manage budget items

• Manage brand equity through successful deployment and localization of global toolkits

• Execute global innovation vision board

• Manage agency and cross-functional relationships at local level to deliver breakthrough results

• Drive superior execution of programs and plans to bring the brand strategies to life, including for example media, creative development, digital programs

• Collaborate with the sales team to drive strong customer engagement and more than fair share in-store support

Why you?

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

• Bachelor’s degree

• 1 or more years of brand marketing or commercial management experience

• Experience delivering insights-based consumer communications delivering brand share growth

• Experience working in a fast paced, entrepreneurial environment

Preferred Qualifications:

If you have the following characteristics, it would be a plus:

• Master’s degree

• Ability to collaborate with global teams and deliver results in a matrix organization

• Strong financial capabilities and business acumen

• Ability to adapt and work effectively within a variety of situations including organizational changes and changes in job demands

• Experience in large Over-the-Counter (OTC) environment preferred