Marketer at Sonora Capital and Investment Limited

Responsibilities:

• Conduct research to identify potential businesses and industries that align with our target market and advertising offerings.
• Develop and implement a strategic plan for physical outreach to companies, including code calling, setting up meetings, and delivering presentations.
• Build and maintain a strong network of contacts within target industries to facilitate business development opportunities.
• Present our advertising solutions to key decision-makers, clearly articulating the value proposition and benefits of partnering with our platform.
• Negotiate advertising contracts and pricing agreements, ensuring mutually beneficial terms for both the company and our platform.
• Collaborate with the marketing team to tailor advertising packages and proposals to meet the specific needs and objectives of potential clients.
• Stay updated on industry trends, market dynamics, and competitor activities to identify new business opportunities and maintain a competitive edge.
• Provide regular updates and reports on sales activities, pipeline status, and revenue projections to the management team.
• Build long-term relationships with clients, ensuring high levels of customer satisfaction and retention.
• Attend industry events, trade shows, and networking functions to represent the company and promote our advertising services.
• Stay updated on industry trends, market dynamics, and emerging technologies in the financial and news sectors to identify new marketing opportunities.
• Collaborate with the design team to create visually appealing and engaging marketing collateral, including banners, landing pages, and email templates.

Requirements:

• Proven experience in sales or business development, preferably in the advertising or digital marketing industry.
• Strong interpersonal and communication skills, with the ability to confidently engage with potential clients and deliver persuasive presentations.
• Excellent negotiation and closing skills, with a track record of successfully securing advertising partnerships and meeting sales targets.
• Self-motivated and target-driven, with the ability to work independently and proactively generate leads and opportunities.
• Good knowledge of advertising and marketing concepts, with the ability to understand client needs and provide effective advertising solutions.
• Strong organizational skills, with the ability to manage multiple clients and projects simultaneously.
• Proficiency in using CRM software and other sales tools to track and manage sales activities.
• Willingness to travel frequently for client meetings and industry events.
• A positive and professional attitude, with the ability to represent the company's values and brand effectively.
• Bachelor's degree in Business, Marketing, or a related field is preferred.