Marketer at First Excelsia

Summary

• Our client is seeking dynamic and results-driven marketer to join its team.
• The ideal candidate must possess good marketing and business development skills and should have good knowledge of lending and financial instruments.

Job Responsibilities

• Develop and execute marketing strategies to promote various loan products (personal, business, mortgage, etc.)
• Generate and nurture leads through digital campaigns, social media, in-person events, and partnerships
• Create, manage, and optimize marketing funnels to guide prospects from interest to application
• Maintain and update the company website and ensure SEO best practices are followed
• Conduct market research to identify new opportunities and customer segments
• Build relationships with referral partners, such as real estate agents, dealerships, or financial advisors
• Coordinate with the compliance team to ensure all marketing materials meet regulatory standards
• Prepare detailed monthly marketing reports and present findings to management
• Monitor and analyze customer feedback to improve messaging and campaign performance
• Stay up to date with industry trends, competitor strategies, and emerging marketing technologies.
• Top of Form Bottom of Form

Person Specification

• Bachelor’s degree in marketing or a related field
• Minimum of 2 years of relevant experience
• Ability to understand client needs & financial objectives
• Understanding of the financial sector
• Experience in selling to all classes of client’s traders, low-salary earners, and corporate organizations
• Report writing and documentation skills
• Excellent marketing and business development skills
• Experience in the financial sector of microlending is an added advantage