Marketer at Elizabeth Maddeux

Job Summary

• We are seeking a highly motivated and energetic Marketing Officer to join our client’s growing FMCG team.
• The ideal candidate will be responsible for promoting and expanding our brand presence across the South-East region. This role requires a dynamic individual with strong communication skills, a high sense of integrity, and a passion for learning.
• The Marketing Officer will be expected to travel frequently within the region and drive the company’s market share through proactive engagement and innovative marketing strategies.

Key Responsibilities

• Brand Promotion: Develop and execute marketing strategies to promote the company’s products and increase market penetration across the South-East region.
• Market Research: Conduct thorough market research to understand consumer preferences, competition, and industry trends in the region.
• Customer Engagement: Build and maintain strong relationships with customers, retailers, and distributors. Organize events, promotions, and product launches to enhance brand visibility.
• Sales Support: Work closely with the sales team to drive sales and achieve targets through effective marketing campaigns and promotional activities.
• Traveling and Fieldwork: Regularly travel across the South-East region to monitor market conditions, promote products, and gather feedback from customers and stakeholders.
• Reporting: Monitor and report on the effectiveness of marketing campaigns, including tracking sales growth, customer acquisition, and other key performance indicators (KPIs).
• Collaboration: Work collaboratively with the marketing team, sales team, and other departments to implement initiatives that align with company goals.
• Continuous Improvement: Stay updated on marketing trends and best practices, and be proactive in recommending new approaches to improve the company’s market position.

Key Requirements

• Minimum of a Bachelor’s degree in Marketing, Business Administration, or a related field.
• 3-4 years of experience in marketing or a related role, preferably in FMCG.

Skills & Attributes:

• Strong communication skills (both written and verbal).
• Excellent interpersonal skills with the ability to build relationships with clients and stakeholders.
• High sense of integrity and professionalism.
• Self-motivated, goal-driven, and eager to learn.
• Ability to work independently and as part of a team.
• Strong organizational and time management skills.
• Must possess a valid driver’s license and be able to drive.
• High level of agility and flexibility with a readiness to travel frequently.
• Preferably male to ensure gender balance in the department.

Personal Characteristics:

• Strong desire to learn and improve oneself.
• Resilient, resourceful, and adaptable to changing work environments.
• Energetic and motivated to meet deadlines and targets.
• Positive attitude with a passion for brand building and customer relations.