Market Researcher at Global Profilers

SUMMARY

The Market Researcher will be responsible for conducting comprehensive market research and analysis of Fast-Moving Consumer Goods (FMCG) products, market trends, and consumer behaviour. The primary objective of the role is to provide insights that will inform strategic decision-making for the development and launch of new FMCG products, as well as to enhance the performance of existing products.

JOB DUTIES

• Carry-out market research in the assigned areas.
• Construct and maintain a central database for recording market data. You will be expected to monitor the quality of the data, continually implement improvements.
• Build out internal communication channels to keep the wider business updated with market news.
• Consistently exercise independent judgement and discretion in research matters.
• Prepare and submit regular reports that summarizes findings in a digestible, graphical, and actionable manner.

MINIMUM REQUIREMENTS

• Minimum of a bachelor’s degree, preferably within psychology, sociology, statistics, communications, or marketing or any other relevant field
• 1-2 years of experience in FMCG sector
• Excellent IT skills across the Microsoft desktop suites and the following:
• Statistical software packages: {{SPSS, SAS, R or Stata}}
• Database manipulation {{SQL}} and CRM management.
• Advanced data visualization methods: {{Tableau, Business Objects}}
• Excellent spoken and written communication and the tenacity to hold an argument.
• Ability to collaborate cross-functionally, with people of all levels.