Market Manager (Ethical) at DKT International

Key accountabilities/Responsibilities

Strategic Planning:

• Develop and implement marketing strategies for ethical pharmaceutical products.
• Identify target markets and create marketing plans to meet organizational goals.
• Conduct market research to identify trends, opportunities, and competitor activities.

Campaign Management:

• Design and execute promotional campaigns targeting healthcare professionals (HCPs), including doctors, pharmacists, and other stakeholders.
• Oversee the creation of marketing materials such as brochures, presentations, and advertisements.
• Plan and organize medical conferences, seminars, and workshops to promote products and enhance brand visibility.

Stakeholder Engagement:

• Build and maintain relationships with key opinion leaders (KOLs), healthcare professionals, and industry stakeholders.
• Provide HCPs with product information, scientific data, and support materials to enhance their understanding and usage of ethical products.

Regulatory Compliance:

• Ensure all marketing activities comply with industry regulations, ethical standards, and company policies.
• Collaborate with regulatory and legal teams to obtain necessary approvals for marketing materials and campaigns.

Performance Monitoring:

• Analyze the effectiveness of marketing campaigns using key performance indicators (KPIs).
• Prepare reports and provide insights to senior management on marketing performance and opportunities for improvement.

Team Leadership:

• Lead and mentor the marketing team to achieve set objectives.
• Collaborate with cross-functional teams, including sales, product development, and medical affairs, to drive product success.

Requirements:

• Bachelor’s degree in Marketing, Pharmacy, or a related field.
• Proven experience in marketing ethical pharmaceutical products.
• Strong understanding of the healthcare and pharmaceutical industry.
• Excellent communication and interpersonal skills.
• Analytical mindset with proficiency in market research and data analysis.
• Ability to manage multiple projects and meet deadlines.
• Familiarity with regulatory requirements and ethical marketing practices.