Market Growth Specialist at Hempawa Consult

Job Description

• Strategy: Build and communicate a comprehensive growth marketing plan to help the business achieve its revenue goals.
• Management: Lead, develop and inspire a team of growth marketers.
• Research: Analyze our current acquisition and retention strategies, research competitors and talk to our customers to help inform your strategy.
• Customer Acquisition: Take ownership for our customer acquisition channels, product activations, affiliate marketing, and influencer marketing.
• Customer Conversion: Own and improve how we convert our prospects into customers. Working closely with sales and the UX/UI team, you'll identify, test and roll out improvements with a focus on messaging, pricing and UX.
• Customer Retention: Ensure our customers get to their 'AHA' moment quicker, churn is kept low and LTV is increased.
• Stakeholder Management: Work with a variety of stakeholders across sales, finance, marketing, development, operations and customer success to make sure plans and projects are communicated accordingly.
• Analysis: Use several tools to measure and improve CAC, MRR and LTV.

Requirements

• Bachelor's or Associate's Degree in Marketing, Communications, Business Administration, or related field is preferred.
• Travel readiness at any time to anywhere.
• Leadership experience in a growth marketing role, or someone who's been solely responsible for product growth at their company.
• Experience of working for a Cloud or SaaS business.
• Demonstrable experience of influencing growth.
• A data first approach - advanced user of analytics tools.
• Excellent communication skills and the ability to work with diverse teams.
• Strong negotiation and consultative sales skills.
• Excellent organizational and problem-solving skills.