Market & Communications Specialist (Brand, Media & Industry Strategy) at Deloitte

Job Description

• We are looking to hire a dynamic, creative, and strategic Marketing & Communications Specialist to join our West Africa Growth Office. 
• This role will lead brand visibility, media engagement, marketing campaigns, and communications initiatives while actively supporting industry strategy and eminence activities.
• You will play a key role in positioning Deloitte as a thought leader across key industries in West Africa by developing compelling content, managing high-impact campaigns, and contributing to industry-specific growth strategies.

Responsibilities

• Develop and execute integrated brand, marketing, and communications strategies to enhance Deloitte’s market presence and reputation across West Africa.
• Lead the planning and delivery of eminence activities, including webinars, thought leadership publications, short-form multimedia content, social media campaigns, and media relations.
• Support Industry Leaders and the Growth team with industry-specific content, positioning materials, and go-to-market campaigns.
• Create high-quality marketing collateral, event communications, press releases, and digital content that drive engagement and lead generation.
• Manage media relationships, track media coverage, and amplify thought leadership across traditional and digital platforms.
• Contribute to industry strategy development by conducting market research, monitoring trends, and translating insights into marketing and communications plans.
• Collaborate with the Growth Office team on pipeline support, proposal marketing, cross-country (Nigeria-Ghana) campaigns, and annual planning.
• Track and report on marketing & communications KPIs (reach, engagement, lead quality, sentiment) and continuously optimize campaigns.
• Ensure all activities align with Deloitte Global brand guidelines and compliance standards.

Qualifications

• Possess a Bachelor’s Degree (B.A., B.Eng./B. Tech., etc.) or Higher National Diploma (HND) in any relevant discipline with a minimum of Second Class Lower/Lower Credit division.
• Have a minimum of credit in five WASSCE/GCE/NECO Ordinary Level subjects or acceptable equivalent examination, including Mathematics and English Language in one sitting only.
• 3–5 years of progressive experience in Marketing, Communications, Brand Management, Media Relations, or Digital Content Creation, ideally within professional services, consulting, or a fast-paced corporate environment.
• Strong understanding or keen interest in the Nigerian business landscape, media environment, and key industries.
• Membership from relevant professional bodies or Digital marketing certifications (Google Digital Garage, HubSpot, Meta Blueprint, etc.) will be an advantage.
• Portfolio of past campaigns, content samples, or events managed (required during application).
• Strong writing, content creation, and storytelling skills with proven ability to produce engaging short-form and long-form content.
• Experience in events marketing, webinar execution, and multimedia content production.
• Proficiency in digital tools (Canva, Adobe Creative Suite, Hootsuite, Google Analytics, LinkedIn, etc.).
• Understanding of industry research and ability to support strategic initiatives.
• Excellent project management and stakeholder management skills.
• Creative with strong attention to detail and a strategic mindset.
• Passionate about brand building and business development.
• Ability to thrive in a fast-paced, collaborative, and results-oriented environment.