Market Activation Manager at GreyStone Consulting Limited

Job Overview

• We are looking for a skilled and motivated market Activation Manager to spearhead our Marketing efforts for extruded Snack products across Lagos and other South West States in Nigeria.
• The ideal candidate will have a strong background in market Activation, with proven experience in executing successful programs in key markets.

Key Responsibilties

• Market activation strategy: Develop and implement effective market activation strategies tailored to the unique dynamics of Lagos and surrounding South West States.
• Program execution: Plan, organise, and execute market activation programs, including promotions, in-store events, and community engagements that enhance brand visibility and consumer encouragement.
• Market analysis: Conduct thorough market research to identify trends, consumer preferences, and competitive activity in the snack segment, using insights to inform activation strategies.
• Relationship management: Build and maintain strong relationships with retailers, distributors, and other key stakeholders to facilitate product placement and enhance brand presence.
• Performance monitoring: Evaluate the effectiveness of market activation initiatives through data analysis and feedback, providing insights and recommendations for improvement.
• Collaboration: Work closely with the sales and marketing teams to align strategies and ensure consistent messaging across all channels.
• Training and support: Provide training and support to team members on product knowledge, activation strategies, and customer engagement techniques.

Qualifications

• Bachelor's Degree in Marketing, Business administration, or a related field.
• Minimum of 5 years of experience in market Activation or brand management, preferably within the food and Beverages sector.
• Demonstrated knowledge and experience in conducting successful market Activation programs I'm Lagos South West states.
• Strong understanding of consumer behaviour and market dynamics in tye Snack food industry.
• Excellent communication, interpersonal, and negotiations skills.
• Proven ability to work independently and collaboratively in a fast-paced environment.
• Proficient in Microsoft suite.

What We Offer

• Competitive salary and performance-based incentives.
• Opportunity to play a key role in growing brand with significant market potential .
• Professional development and carer growth opportunities.