Manager, Digital Marketing at Sankore Global

Job Description

• The Manager, Digital Marketing is responsible for maintaining the company’s brand’s online presence and sales by working on various marketing campaigns.
• This role involves managing various channels to deliver a persuasive and cohesive marketing message to the audience.

Primary Responsibilities

• Overall marketing strategy creation and implementation.
• Content creation and aggregation.
• Manage social media presence.
• Initiate and maintain media relationships.
• Represent the brand and promote brand awareness.
• Negotiate and close relevant media partnerships.
• Manage advertising and tracking sales throughput via media channels.
• Responsible for planning and budgetary control of all digital marketing.
• Evaluate customer research, market conditions and competitor data.
• Review new technologies and keep the company at the forefront of developments in digital marketing.

Requirements

Minimum Qualifications

• Bachelor’s degree in Marketing or any related field.
• A minimum of 3 years’ experience in a corporate marketing firm.

Desired Knowledge, Skills, and Attributes

• Experience managing PPC, SEO and Affiliate programs.
• Strong understanding of current online marketing concepts, strategy, and best practice.
• Verifiable examples of social media marketing successes and wins. Premium brands or finance related campaigns are an added advantage.
• Experience with a variety of online content management systems including Tumblr.
• Familiarity with digital analytics & media tracking tools (Omniture & Google Analytics).
• Experience managing digital production including agency production team resources.
• Excellent written and verbal communication skills; Creative / editorial copywriting experience a plus.
• Genuine enjoyment of extensive social interactions & communities and a love for customer care.
• Strong attention to detail and open-minded (Exacting attention to detail, picking up on the details that others miss).
• Ability to engage and work collaboratively with colleagues, and multiple stakeholders.
• Ability to bring innovations to operations.
• Highly organized, self-starter with the ability to manage projects with limited oversight.
• Intellectually curious.
• A strong focus on excellence.
• Self-driven and goal oriented.
• A thirst for knowledge and learning.

Benefits

Compensation:

• Competitive and commensurate with experience