Manager, Digital Marketing at T2 (Formerly 9Mobile)

Job Summary

• The Manager, Digital Marketing is responsible for leading the strategic direction, development, and execution of the brand’s digital marketing agenda across owned and social channels.
• The role drives audience engagement, brand advocacy, and digital-led growth by leveraging content, influencers, analytics, social listening, and performance optimization.
• This position provides leadership to a multidisciplinary digital marketing team and ensures that all digital initiatives reinforce the brand’s digital-first positioning

Roles and Responsibilities
Strategic Leadership:

• Develop and implement an integrated digital marketing strategy that aligns with the brand's positioning as a digital-first lifestyle partner.
• Lead and mentor the digital marketing team across content, influencer, analytics, and community functions.
• Translate brand objectives into actionable digital plans with clear KPIs and performance outcomes.
• Partner cross-functionally with Product, Sales, and Customer Experience to ensure digital marketing supports business growth goals.
• Oversee the planning and execution of brand campaigns across owned and social platforms to drive engagement and advocacy.

Content & Community Management:

• Guide the creation and curation of high-quality, platform-appropriate digital content (web, blog, video, short-form, and social).
• Ensure a consistent brand voice, tone, and storytelling approach across all owned channels.
• Lead community management efforts-building, engaging, and moderating online audiences to strengthen brand affinity.
• Identify and manage partnerships with key content creators and influencers to extend brand reach and relevance.

Influencer & Partnership Marketing:

• Develop the influencer strategy, including talent mapping, selection, and performance tracking.
• Foster strong relationships with creators, ambassadors, and advocacy partners.
• Collaborate with internal stakeholders and agencies to co-create influencer campaigns that reinforce brand credibility and engagement.

Performance, Analytics & Insights:

• Oversee performance tracking across all digital channels (social, email, website, and owned platforms).
• Lead the design and interpretation of analytics dashboards to assess campaign effectiveness and inform data-driven decisions.
• Monitor brand mentions, sentiment, and emerging trends through social listening tools to generate insights and identify opportunities.
• Ensure timely reporting on digital performance, with clear insights and recommendations for optimization.

Innovation & Continuous Improvement:

• Drive digital innovation through new tools, platforms, and content formats that enhance audience engagement.
• Champion experimentation (A/B testing, new platforms, interactive formats) to evolve brand storytelling and digital experience.
• Stay current on emerging trends in digital culture, consumer behavior, and technology to position the brand as a leader in digital engagement.
• Produce monthly reports evaluating the effectiveness of the digital channels and make recommendations for improvements.
• Maintain a thorough awareness of developments and trends in digital marketing and communications both nationally and internationally and make recommendations appropriate.
• Implement the unit’s work programme and plans in line with agreed upon procedures and guidelines.
• Prepare/compile agreed periodic activity and performance reports for the attention of the Head, Marketing Communications
• Perform any other duties as assigned by the Head, Marketing Communications

Key Performance Indicators (KPIs)

• Growth in owned community engagement and reach
• Improvement in digital content performance metrics (views, shares, saves, etc.)
• Influencer campaign ROI and engagement outcomes
• Sentiment score and share of positive conversations
• Quality and timeliness of performance reporting and insights
• Team productivity and capability growth.

Minimum Education and Experience Required

• Bachelor’s Degree in Marketing, Communications, Business, or related field.
• Professional certification in Digital Marketing, Brand Strategy, or Analytics is an advantage.
• 6–8 years of progressive experience in digital marketing or brand communications, with at least 3 years in a supervisory or managerial capacity.
• Demonstrated experience leading teams and managing digital campaigns across multiple owned and social platforms.
• Strong understanding of audience development, influencer marketing, digital content strategy, and performance analytics.

Required Capabilities:
Knowledge:

• Deep knowledge of digital marketing trends, tools, and audience behavior.
• Proficiency in social listening and analytics platforms
• Strong grasp of content strategy, community engagement, and influencer ecosystems.

Skills:

• Strategic and creative thinking
• Leadership and team management
• Analytical and reporting ability
• Excellent storytelling and communication
• Project and stakeholder management

Behavioral Attributes:

• Passion for digital innovation and excellence
• Collaborative and team-oriented
• Integrity and accountability
• Customer-obsessed mindset
• Agile, proactive, and adaptable
• Customer Relationship
• Personal Evolution
• Autonomy
• Administrative Work
• Technical Expertise