Head of User Growth at Transsion Holdings

Responsibilities:

• Develop and execute user growth strategies to drive user acquisition, activation, retention, and monetization, especially in the mobile app space.
• Design and implement various marketing campaigns including on-ground promotions (geo-targeted campaigns) and digital campaigns to enhance brand awareness and attract new users.
• Optimize our presence on the Google Play Store, improving app store optimization (ASO) to increase app visibility and downloads.
• Understand user behaviors through data analysis, propose optimization suggestions to improve user experience, increase app engagement, and loyalty.
• Work closely with the product and technical team to enhance app features and functionalities that align with user growth targets.
• Track and analyze competitors’ strategies in the app market and other marketing channels to improve existing strategies.
• Monitor key metrics and funnel performance related to app user acquisition, retention, and engagement.

Qualification Required:

• Over 5 years of experience in user growth or related fields, with a specific focus on mobile app growth.
• Strong knowledge of app marketing platforms and strategies, including experience in running successful geo-targeted campaigns.
• Proven experience with Google Play Store optimization and understanding of the algorithms and ranking factors.
• Sensitivity to numbers, strong data analysis, and problem-solving abilities.
• Excellent communication and team leadership skills.
• Deep understanding of user behavior within mobile apps, capable of providing insightful strategies.
• Understanding of the Nigerian app market, those with relevant work experience are preferred.
• Experience in coordinating on-ground marketing campaigns and teams.