Head of Marketing at Standard Bearers School (SBS)

Position Summary

• The Head of Marketing will be responsible for developing and executing a comprehensive marketing, admissions, and brand strategy that drives sustained pupil enrollment and retention.
• The successful candidate will lead initiatives that increase the school's visibility, strengthen stakeholder engagement, and significantly grow student numbers while maintaining high retention of existing families.
• This role is performance driven and requires a marketing leader with a proven ability to convert prospects into enrollments and deliver measurable business growth.

Key Responsibilities
The successful candidate will:

• Develop and implement a comprehensive marketing and student recruitment strategy aligned with the school's strategic objectives.
• Increase pupil enrollment through innovative marketing campaigns, community engagement, partnerships, and lead generation initiatives.
• Develop and execute strategies to retain existing pupils while improving parent satisfaction and loyalty.
• Build and strengthen the school's brand identity across digital, print, outdoor, and community platforms.
• Generate qualified admissions leads and improve conversion rates from inquiry to enrollment.
• Develop and manage digital marketing campaigns across social media, Google, email marketing, website content, SEO, and online advertising.
• Plan and coordinate Open Days, school tours, exhibitions, community outreach programmes, education fairs, and promotional events.
• Establish strategic partnerships with organisations, estates, churches, corporate bodies, and community groups to increase enrollment opportunities.
• Conduct market research and competitor analysis to identify emerging opportunities and recommend growth strategies.
• Work closely with the Admissions, Academic, Human Resources, and Operations teams to ensure a seamless admissions experience for prospective families.
• Prepare annual marketing plans, budgets, and monthly performance reports for Management and the School Board.
• Monitor marketing performance using key performance indicators (KPIs), including inquiry generation, conversion rates, enrollment growth, retention rates, return on investment (ROI), and customer satisfaction.
• Manage the school's website, social media platforms, promotional materials, and all external communications to ensure consistency of brand messaging.
• Identify and implement innovative marketing technologies, CRM systems, Artificial Intelligence (AI) tools, and automation solutions to improve marketing effectiveness.
• Represent the school professionally at networking events, educational conferences, exhibitions, and stakeholder engagements.

Key Performance Indicators (KPIs)
Performance will be assessed against measurable outcomes, including:

• Achievement of annual student enrollment targets.
• Growth in total pupil population.
• Retention of existing pupils.
• Number of qualified admissions inquiries generated.
• Enquiry-to-enrollment conversion rate.
• Brand visibility and market awareness.
• Digital marketing performance and engagement.
• Return on marketing investment (ROI).
• Parent satisfaction and referral rates.
• Delivery of approved marketing initiatives within budget.

Qualifications and Experience
Applicants should possess:

• A Bachelor's Degree in Marketing, Business Administration, Mass Communication, Public Relations, Digital Marketing, or a related discipline. A Master's degree will be an added advantage.
• A minimum of 7 years' progressive experience in marketing, business development, admissions, or brand management, with at least 3 years in a leadership position.
• Previous experience within the education sector will be an added advantage.
• Demonstrable success in driving customer acquisition, business growth, or student enrollment.
• Strong knowledge of digital marketing, CRM systems, SEO, social media management, email marketing, and content marketing.
• Excellent leadership, communication, negotiation, and stakeholder management skills.
• Strong analytical, strategic planning, and project management abilities.
• Proficiency in Microsoft Office applications and modern digital marketing tools.

Competencies:
The ideal candidate must demonstrate:

• Strategic thinking and commercial awareness.
• Exceptional business development and sales skills.
• Strong negotiation and relationship-building abilities.
• Results-oriented and target-driven mindset.
• Excellent presentation and public speaking skills.
• Creativity and innovation.
• High level of integrity and professionalism.
• Strong organisational and time management skills.
• Ability to work independently and lead cross-functional teams.
• Passion for education and child development.

What We Offer

• Competitive salary and performance-based incentives.
• Opportunities for professional growth and leadership development.
• A collaborative and innovative work environment.
• The opportunity to make a significant impact on the growth and success of a leading private school.