Head of Marketing at MacTay Consulting

Sector: Education Services

Grade Level: Manager

Reports To: Executive Directors

Line Management:

• Communication Officers

Objective:

To provide strategic direction and leadership for all marketing activities, and improve enrolment and student population at all campuses.

Responsibilities:

• Develop, implement, and evaluate marketing and communications strategies and programs designed to boost student population and brand visibility.
• Create a positive image and reputation for the organization by working with internal and external stakeholders.
• Serve as company representative at relevant social events, conventions, seminars, public lectures, and forums.
• Lead all Below the Line (BTL) activities.
• Participate in the development and implementation of all Above the Line (ATL) strategies.
• Maintain brand visibility through new, traditional and digital media.
• Lead the selection of PR/Digital/Research agencies.
• Help the organization to develop stories and brand presence, and convey them through new, digital and traditional media.
• Assist in yearly budgeting for the school marketing and communications.
• Liaise with lead generation sources and platforms.
• Develop and execute lead conversion strategies to drive student enrolment.
• Oversee department members and ensure completion of tasks.
• Generation, analysis, and submission of reports on marketing-related activities and strategies.

Qualification & Experience

• Bachelor’s degree in Mass Communication or any related discipline
• Cognate experience in the Educational sector

Competencies:

Organizational Competencies

• Team Player
• Oral & Written Communication
• Organizational Awareness
• System and process management
• Reporting techniques
• Time management & meeting deadlines
• Results-focused
• Professionalism
• Attention to detail

Corporate Culture

• Integrity
• Excellence
• Creativity
• Critical Thinking
• Innovation
• Resourcefulness