Head of Marketing at Ileoja Market Place

Key Responsibilities

• Develop and execute strategic marketing plans focused on enrollment growth.
• Lead, manage, and motivate the marketing team to consistently achieve targets.
• Plan and oversee all offline and online marketing campaigns.
• Drive brand activations, promotions, PR initiatives, and community engagement activities.
• Conduct market and field research to identify trends and new growth opportunities.
• Build strategic partnerships with schools, communities, organizations, and media platforms.
• Manage outdoor advertising, field activations, and other offline marketing strategies.
• Track performance metrics and prepare weekly/monthly marketing reports.
• Oversee departmental budgeting, expenses, and resource allocation.
• Ensure the department consistently meets monthly and quarterly enrollment goals.

Required Qualifications

• HND/B.Sc in Marketing, Business Administration, Mass Communication, or related fields.
• Minimum of 3–5 years experience in marketing leadership or managerial roles.
• Must be based in Ibadan.
• Demonstrated success in both offline and digital marketing campaigns.
• Strong leadership, communication, and analytical skills.
• Ability to work independently and deliver measurable results.
• Experience in the education or training sector is an added advantage.

Salary & Benefits (Updated)

• Basic Salary: ₦100,000 monthly
• Monthly Allowance: ₦100,000 (Transport & Airtime)
• Commission: ₦1,000,000 monthly upon achieving the target of 50 new student enrollments
• Employees Compensation Scheme (NSITF)
• Access to company medical facility
• Employees Compensation Scheme (NSITF)
• Access to company medical facility