Head of Marketing at Fadac Resources

Job Summary

The Marketing Manager will be responsible for developing and implementing marketing strategies to enhance the company\'s visibility and build a strong, vibrant online and offline presence.

Key Responsibilities

• Develop and execute a comprehensive marketing communications strategy, incorporating goals, budgets, and tactics.
• Create and manage marketing campaigns, activations, promotions, and brand loyalty programs.
• Oversee SEO efforts, write and distribute promotional content, and analyze digital marketing performance using Google Analytics.
• Conduct market research, bench marking, and consumer behavior analysis to identify trends and opportunities.
• Collaborate with designers to enhance user experience and optimize website and social media content.
• Leverage media relationships and identify opportunities for partnerships, sponsorships, and advertising.
• Manage digital advertising campaigns across platforms such as Google AdWords, Facebook, and Instagram.
• Maintain strong relationships with key stakeholders, media agencies, and vendors.
• Implement strategies to improve market share, customer retention, and satisfaction.
• Represent the brand at product launches, events, and networking opportunities.

Job Requirements

• A first degree in Marketing, Business Development, or a related field.
• Professional certification/MSc in Marketing, Communications, or Advertising is an advantage.
• Minimum 14 years of relevant experience in marketing roles with top brands.
• Strong expertise in Advertising, Marketing Communications, and General Management.
• Exceptional negotiation, networking, and relationship management skills.
• Basic finance appreciation and business acumen.
• Excellent communication, presentation, and report-writing skills.