Head of Marketing and Communications at Termii

Role Overview:

• The Head of Marketing and Communication is a senior leadership role responsible for overseeing and driving all marketing and communication strategies, initiatives, and activities within the organization.
• The  role involves developing and executing comprehensive plans to enhance brand visibility, market share, and customer engagement.

Main Duties and Responsibilities:

Strategy Development:

• Develop and implement the overall marketing and communication strategy aligned with Termiis objectives and brand identity.
• Identify target audiences, market segments, and key messaging to effectively reach and engage customers.

Team Leadership:

• Lead, manage, and mentor the marketing and communication team, fostering a collaborative and high-performance work environment.
• Delegate tasks and responsibilities, ensuring team members are aligned with the strategic goals.

Brand Management:

• Maintain and enhance Termii's brand image and reputation in the market.
• Ensure brand consistency across all communication channels and marketing materials.

Campaign Management:

• Plan, execute, and measure marketing campaigns across various channels, such as digital, social media, traditional media, events, and more.
• Monitor campaign performance, analyze data, and make data-driven adjustments to optimize results.

Digital Marketing:

• Oversee digital marketing efforts, including website management, SEO, SEM, social media, email marketing, and content strategy.
• Stay updated on digital marketing trends and emerging technologies to maintain a competitive edge.

Public Relations and Communication:

• Develop and implement effective communication strategies for both internal and external stakeholders.
• Approve media relations, press releases, and crisis communication to protect and enhance the company's reputation.

Market Research and Analysis:

• Conduct market research to identify industry trends, customer preferences, and competitive landscape.
• Use market insights to adapt strategies and capitalize on market opportunities.
• Use a data led approach in all research

Budget Management:

• Create and manage the marketing and communication budget, allocating resources effectively to achieve desired outcomes.
• Monitor expenses and ensure cost-effectiveness in all marketing activities.

Collaboration:

• Collaborate with cross-functional teams such as sales, product development, and customer support to align marketing efforts with broader business goals.

Qualifications:

• Bachelor's or Master's degree in Marketing, Communication, Business, or related field.
• Proven experience (at least  8+ years) in marketing and communication roles, with at least 3+ years in a leadership position.
• Strong leadership and team management skills, with the ability to inspire and guide a diverse team.
• Excellent strategic thinking and problem-solving abilities.
• In-depth knowledge of various marketing channels, including digital and traditional.
• Proficiency in data analysis and using analytics tools to drive decision-making.
• Exceptional written and verbal communication skills.
• Experience in crisis management and handling media relations is a plus.
• Familiarity with industry-specific regulations and compliance.
• Adaptability to changing market trends and technologies

Benefits and Perks

• Comprehensive health and wellness benefits
• In addition to national and state observed holidays, team members get 20 days paid time off.
• 10 paid study leave days per year
• 10 paid sick days per year
• Light daily refreshments at work
• Hybrid Work Structure (3 days remote, 2 days On site)
• Paid parental leave days for new parents (i.e Maternity/Paternity leave)
• 13th Month
• Celebration benefits (Birthday, Wedding, Childbirth)
• Monetary Support (in the event of loss of a loved one)
• Interest Free Staff Loan
• ICT Allowance
• Learning and Development opportunities e.g Udemy