Head of Marketing and Branding at Waya Multilink

Responsibilities 

• Establish effective working relationships with sales and agency leadership to ensure that our products and services are implemented through sales enablement and marketing demand generation programs. 
• Provide feedback into product development and service offers and participates in their development collaborate to create, launch and track performance of product and service offerings in our markets. 
• Develop and deliver appropriate field sales enablement tools.
• Develop and execute comprehensive marketing strategies to strengthen the company's brand image and increase market penetration.
• Create compelling marketing communication materials, including brochures, presentations, and newsletters, to effectively convey the brand's value proposition to target audiences.
• Manage creative production of online and offline marketing assets, graphic design, video production and web development.
• Demonstrate effective management of the marketing, advertising and promotional activities of the organization. 
• Execute online and offline marketing initiatives, integrating online and new media, email, print, direct mail, social media, company websites, SEM/SEO strategy development, brand awareness and drip marketing initiatives. 
• Work with Consulting and Sales to cultivate reference accounts for products and services.
• Create compelling marketing campaigns using strategies we encourage our clients to use to showcase our abilities to produce results (leads) - our clients use similar strategies to raise funds. 
• Drive campaign management for client acquisition programs across multiple channels. 
• Create content for corporate marketing collateral, website/blog/social media, and other initiatives.
• Provide assistance on press releases, contributed articles, presentations, events, and conferences.
• Stays abreast of market trends to drive topics for client webinar and whitepaper strategies.
• Execute marketing campaigns and analyze performance that leverage behavioral interest profiling to drive new client acquisition & sales revenue. 

Requirements 

• Minimum of 6 years work experience as Head of Marketing or Assistant Marketing Manager within the financial sector 
• Experience running successful marketing campaigns.
• Leadership and Project management skills with the ability to set and prioritize goals.

Analytical Skills

• Excellent Oral and writing communication skill 
• BSc or  Masters degree in related role will be an added advantage.