Head of Marketing and Brand Communication at Wellspring College

Job Summary

The Head of Marketing is responsible for developing and executing strategic marketing initiatives that enhance Wellspring College’s brand visibility, drive student enrolment, and strengthen stakeholder engagement. The role oversees all marketing, communications, and brand management activities to position the College as a leading institution within Nigeria and beyond.

Key Responsibilities

Marketing Strategy & Planning

• Develop and implement a comprehensive marketing strategy aligned with the school’s growth objectives
• Lead annual and termly marketing plans, campaigns in line with the approved budgets
• Conduct market research to understand parent expectations, competitor positioning, and industry trends

Brand Management

• Develop, track and implement marketing communications plans
• Maintain and enhance the Wellspring College brand identity across all platforms
• Ensure consistency in messaging, tone, and visual representation
• Position the College as a premium, value-driven institution

Enrolment & Admissions 

• Drive student recruitment campaigns (online and offline)
• Work closely with the admissions team to improve conversion rates
• Monitor and optimize the admissions process from inquiry to enrolment

Digital Marketing & Communications

• Oversee website, social media, email marketing, and digital advertising
• Track performance metrics (engagement, leads, conversions)
• Manage content creation (stories, newsletters, videos, testimonials)

Events & Stakeholder Engagement

• Plan and execute school events (open days, exhibitions, fairs, community outreach)
• Strengthen relationships with parents, alumni, and external partners
• Manage public relations and media engagement

Team Leadership

• Lead and supervise the marketing team 
• Set performance targets, provide coaching and direction
• Manage budgets and ensure cost-effective use of resources

Reporting & Analytics

• Provide regular reports on marketing performance and ROI
• Use data to refine strategies and improve outcomes
• Track competitor activity and industry benchmarks

Key Deliverables

• Annual marketing strategy and execution plan
• Increased student enrolment and retention rates
• Improved brand visibility and engagement metrics
• Successful execution of key school events
• Monthly marketing performance reports

KEY COMPETENCIES (JOB SPECIFICATION)

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field
• Master’s degree or MBA is an added advantage

Experience

• Minimum of 5–8 years’ experience in marketing, with at least 2–3 years in a leadership role
• Experience in education, services, or brand-driven organizations preferred
• Proven track record of executing successful marketing campaigns

Skills & Competencies

• Strong strategic thinking and planning skills
• Excellent communication and storytelling ability
• Digital marketing expertise (social media, SEO, paid ads, analytics)
• Leadership and team management skills
• Data-driven decision-making ability
• Creativity and innovation
• Strong interpersonal and stakeholder management skills
• Proficiency in marketing tools and analytics platforms
• Ability to manage multiple projects simultaneously
• Strong presentation and reporting skills

Personal Attributes

• High level of professionalism and integrity
• Results-oriented with a growth mindset
• Ability to meet deadlines
• Strong attention to detail
• Passion for education and youth development