Head of Growth & Marketing at Cam Dairy Foods Limited

Position Description:

• As a founding member of the growth & and marketing executive team, you will play a crucial role in driving the overall marketing strategy and establishing our brand presence in the Nigerian dairy industry.
• You will be the driving force behind our strategic growth initiatives.
• You will lead our expansion efforts, identify new market opportunities, and forge strategic partnerships to accelerate our reach.
• You will build and lead a team responsible for driving demand and growth through scaled and high-touch marketing, creating sales and web assets, and expanding our customer footprint. You will partner closely with the factory operations, logistics, and sales teams, collaborate with cross-functional and international teams, and report directly to the CEO.
• This pivotal role demands a visionary leader who can think outside the box, inspire teams, and create scalable growth strategies that fuel our success.
• The goal of the position is to leverage your extensive experience to promote the continued growth of Cam.
• We are looking for a self-starter who is committed and passionate about our purpose, ambition, and values to help launch our new e-commerce platform, build our direct-to-consumer business, and drive customer engagement and loyalty.
• This is an exciting opportunity for a self-starter who is committed and passionate about our purpose, ambition, and values.
• You will have the chance to make a significant impact on the growth of a rapidly expanding company and help us achieve our mission of making delicious, healthy dairy products accessible to everyone in Nigeria.

Responsibilities include:

• Develop and execute a comprehensive growth strategy to drive revenue, market share, and customer acquisition.
• Identify new market opportunities, emerging trends, and potential partnerships to fuel company growth.
• Lead the exploration and expansion into new geographies.
• Develop and maintain a strong brand identity, ensuring consistency across all marketing materials and client communications for its various business units.
• Build and manage a high-performing marketing team, providing guidance, mentorship, and fostering a culture of creativity and collaboration.
• Establish key performance indicators (KPIs) and metrics to measure marketing effectiveness.
• Analyze data and provide regular reports to Executive management, offering insights and recommendations for optimization.
• Forecast sales performance trends and act proactively to increase our market segment.
• Prepare reports showcasing ad performance and share insights on current and future marketing campaigns.
• In charge of all B2C acquisition and retention metrics and reporting.
• Lead understanding of data sources & segmentation design to understand customer behaviour & needs.

Skills and Attributes:

• Outstanding communication skills
• Excellent executive-level written and visual presentation skills
• Operational rigour combined with excellent business acumen, problem-solving, project management, and analytical skills
• Team management experience with an ability to work across teams and influence senior leaders
• Creative and innovative, with the ability to think out of the box and conceptualise creative campaigns that can drive positive brand awareness
• Strong understanding of performance, data, and measurement landscapes, with demonstrated experience using data and trends to develop winning strategies
• Strong focus on operational excellence and ability to introduce new performance measures, processes, and systems based on experience
• Excellent interpersonal skills, emotional intelligence, and cultural awareness
• Analytical mind and the ability to synthesize knowledge, trends, and feedback into actionable insights
• Ready to Get Stuff Done (GSD)
• Passion for social impact business models
• Extensive experience leading digital programs and driving digital innovation within the B2C space
• Passionate about lead generation, marketing automation, and working with sales

Minimum Requirements:

• Master’s degree in marketing, business management, communications, public relations, or related field.
• Proven experience with at least 6 years in a senior-level marketing role, with a focus on growth and marketing strategy.
• Strong track record of successfully driving revenue and market share growth.
• Experience with developing and executing marketing campaigns across a variety of channels, including digital, social media, and traditional advertising.
• Experience with building and managing high-performing marketing teams.
• Strong analytical and data-driven decision-making skills.
• Excellent communication and presentation skills.
• Ability to work cross-functionally and influence senior leaders.
• Passion for the dairy industry and a commitment to social impact.