Head of Branding and Digital Communications and Marketing at Apline Health

Apline Health comprises of Lagos Executive Cardiovascular Centre, Cline Health and Chiron Hospital. AH is currently recruiting for a team member with strong digital branding, communications and marketing skills, inclusive of design skills.

Roles and Responsibilities:

• Oversee the development and implementation of all aspects of all marketing programs; including PR, digital assets, and overall engagement initiatives as well as drive the adoption of best practices from campaign management, corporate communications, and integrated marketing strategies.
• Development and implementation of marketing and advertising and PR campaigns.
• Managing PR efforts and execution of events in achieving competitive differentiation and building brand loyalty.
• Strategy and initiative execution of the formal launch and commissioning hospital.
• Execution of community initiatives across media channels.
• Manage PR efforts and execute events to raise awareness with prospects, engage with partners and the community in achieving competitive differentiation and build brand loyalty.
• Drive all marketing communication through content creation and creatives to provide content across digital and offline channels
• Ensure consistent internal and external communications that are aligned with the company strategy.
• Coordinating and management of marketing partnerships with media partners, and other external partners.
• Execution of social media advertising, campaigns and execution of all ground events, sponsorships and promotions.
• Supervision of the production process for all offline and online marketing materials.
• Management of multiple external agencies and internal stakeholders in developing creative advertising, high-impact promotions, and media planning.
• Management of all media timelines and execution of all marketing plans across all media channels, covering TV, Digital Media, Radio, and Print pan-Nigeria.