Head, Marketing Tech, Data & Analytics at Wakanow

Job Objective

• To lead the development and implementation of data-driven marketing strategies, leveraging technology and analytics to provide insightful reporting and metrics across the company.
• This role is pivotal in integrating various marketing tools and platforms, creating dashboards, and ensuring all marketing efforts are measurable and aligned with Wakanowʼs strategic objectives.

Job Description

Marketing Technology Integration and Management

• Implement and manage marketing technology stacks.
• Ensure integration of marketing tools for operational efficiency.
• Keep abreast of and recommend emerging marketing technologies.

Data Analysis and Reporting

• Lead the analysis of marketing data to extract actionable insights.
• Develop and manage comprehensive marketing performance dashboards.
• Provide regular reports and insights to senior management.

Product GTM Analytics

• Provide analytical support for product go-to-market strategies.
• Monitor and report on new product launch performance.
• Collaborate with product teams for data-driven strategy formulation.

Team Leadership and Development

• Build and lead a team specializing in marketing analytics and technology.
• Promote a culture of learning and development in data analytics.
• Mentor team members for professional growth and skill enhancement.

Requirements

• Expertise in data analytics, marketing technology, and digital marketing tools.
• Proficient in data