Head, Marketing & Corporate Communications at Champion Breweries

Job Description

• This role will develop, lead, and execute Champion Breweries' marketing and corporate communication strategies that will enhance brand equity. increase market share, and support business growth while promoting a positive corporate image.
• The role will ensure consistent brand messaging, integrated communication, and engagement with related stakeholders both internally and externally.

Key Responsibilities

• Develop comprehensive marketing strategies aligned with the companys business goals, target audience insights, cornpetitive landscape, and market trends.
• Collaborate with management to develop and refine the company's rnarketing strategies, including pricing, product positioning, market Segmentation. and sales channel optimization.
• Define and uphold brand standards. guidelines, ond positioning strategies to ensure consistent brand messaging, visual identity, and customer experience across all touchpoints.
• Drive initiatives to enhance brand equity and perception. Demonstrate expertise in detailed brand marketing processes.
• Conduct rnarket research, custorner segmentation. and cornpetitive analysis to identify opportunities, market trends, customer preferences, and potential risks.
• Utilize data-driven insights to inform marketing strategies and decision-making.
• Monitor and analyze brand performance metrics to identify areas for improvement and growth ocvortunities
• Collaborate with product teams to develop effective product marketing strategies, launch plans, and strategies for new products or services.
• Oversee the training and development of the marketing team to enhance their skills
• Acts as a consultant and leverages competitive industry 'market information and recommends improvements that drive value and commercial effectiveness.
• Oversee digital marketing efforts, including SEO, SEM, social media marketing, email marketing, content marketing. and online advertising.
• Plan. execute. and measure marketing campaigns across multiple channels, including traditional media. digital platforms, events. partnerships, and influencer collaborations.
• Develop compelling brand narratives, storytelling strategies. and communication plans to engage custcyners. build brand awareness, and foster brand loyalty.
• Create business communication and change management steps.
• Communicate with stakeholders. including management, customers, and vendors. to ensure alignment of marketing activities with business objectives.
• Work closely with other functions to align strategies and optimize business 'krforrnance.

Reporting Line

• The Head. Marketing & Corporate Communications, will report to the MD/CEO

Qualification

• Bachelor's degree in Marketing, Mass Communication, Business Administration. or any other related field.
• A master's degree, MBA. or professional certification in rnarketing or cornmunication is an added advantage.
• Minimum of 10 years' progressive experience in marketing and corporate communication, with at least 5 years in a senior leadership role within FMCG. beverage. or a related sector.

Required Skills & Competencies

• Strategic thinking and business acumen
• Excellent communication and interpersonal skills
• Leadership and people development
• Brand and project management
• Analytical and research capabilities
• Proficiency in digital platforms and marketing technologies
• Creativity and innovation
• Stakeholder management and crisis communication