Head, Marketing & Communications at AltSchool Africa

About the role

• We’re looking for a Growth-driven Head, Marketing & Communications to fast-track our company’s scale.
• As Head, Marketing & Communications, you will be responsible for managing the company’s entire customer journey, marketing funnel, and corporate communications, focusing on acquisition, engagement, and revenue. You will manage and support activities across all stages of the customer experience, from brand awareness to activation, retention, and up-selling.
• You are our ideal candidate if you are a digital marketing expert who understands traditional marketing methods but can take it a notch higher by transforming the “make a product, then market it” pathway into “make a product, then market, then analyze, then remake, then remarket.” -with emphasis on measuring marketing performance.
• To be successful in this role, you would have to be product-focused and nimble, taking a data-driven approach to implementing your marketing strategies using analytics to track progress and make decisions on marketing efforts.
• You will lead a lean team of growth marketers, content creators, and social media analysts, working cross-functionally with other internal stakeholders including senior management in product & engineering, operations, partnerships, and community engagement whilst designing and implementing data-driven growth and content marketing initiatives.

What you will be doing

• Develop and implement all marketing and communications strategies
• Oversee the development and implementation of strategies for growth marketing initiatives, with a focus on content marketing, corporate communications, brand messaging, social media marketing, and paid advertising
• Create brand marketing initiatives (in collaboration with relevant internal teams) aimed at increasing brand awareness and engaging with existing audiences
• Oversee the creation of compelling and engaging content across various channels to support marketing campaigns and initiatives.
• Support with crisis communications and brand reputation management; Handle international and national media inquiries, make presentations and appearances on behalf of the brands
• Identify and optimize high-impact customer acquisition channels, ensuring scalability and efficiency in marketing efforts.
• Leverage data and analytics to make informed marketing decisions, continuously monitoring and optimizing campaigns for maximum performance.
• Manage and optimize marketing budgets effectively, ensuring a strong return on investment in all marketing activities.
• Oversee the launch of new products, and services; collaborating with cross-functional teams, including Sales, Product, and Operations, to ensure alignment in marketing efforts to meet profitability goals and targets.
• Identifying New Growth Opportunities and innovative marketing approaches.
• Build and lead a high-performing marketing team, providing mentorship and guidance while fostering a collaborative and results-driven culture
• Compile performance reports to brief executive leadership on marketing initiatives and provide recommendations on improvement strategies

What we are looking for

• 6+ years of marketing experience with core expertise in growth and performance marketing
• Previous experience working with a marketing Agency or an FMCG brand is nice to have
• Proven marketing leadership experience: with 2+ years of supervisory experience, leading a team
• Strong understanding of B2C or retail marketing;
• Proven experience with executing digital and traditional marketing projects
• Have a knack for process development & improvement
• Proven marketing automation experience with the ability to develop data-driven and multichannel marketing strategies/methods such as A/B testing, email marketing, text (SMS) marketing, direct mail, social media, search engine optimization (SEO)
• Experience in planning and executing proactive branding and communications initiatives
• Agile Marketing Operations: Comfortable in an agile operating environment where initiative is encouraged, and stakeholder consensus is required for success
• Analytical: Ability to use various marketing analytics tools e.g Google Analytics
• Growth hacker mentality: understanding growth hacking techniques
• Storytelling: Ability to synthesize data (quantitative and qualitative) into a compelling story that resonates with your potential customers.