Head, Digital Marketing, Media & PR at Unified Payment Services Limited

Job Description

• Plan and execute digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain the company’s social media presence
• Aggressively grow brand and product awareness across various online platforms including social media
• Readily drive the adoption of company products and services
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion test
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Effectively manage online brand perception and reputation
• Use marketing automation as a tool for achieving business and brand objectives.
• Implement effective digital, media/public relations and crisis management systems and processes.
• Ensure all external communications are consistent with the corporate and subsidiary brand positioning.
• Manage the media relations program for the company and key stakeholders.
• Aggressively pursue positive media coverage for all subsidiaries and develop effective strategies to manage/mitigate negative coverage.
• Supervise the planning, organizing and convening of corporate press conferences, media briefings etc.) for all subsidiaries.
• Produce press releases, interview scripts and speeches.
• Coordinate partnerships with external communication consultants and vendors as required for achieving goals within budgets.
• Support the professional development of the team members, to continuously develop needed skills and expertise and achieve personal development aspirations.
• Keep abreast of local and global best practices and make
• Recommendations on how they impact the unit’s role.
• Build and maintain strong relationships with key internal and external stakeholders.
• Champion the definition of the team’s processes, policies and procedures.

Requirments

• A Bachelor’s Degree in Marketing, Communications, Media or any other related field
• Relevant professional certification and qualification CIM, DMI, NIPR, CIPR, etc
• At least 10+ cumulative years of experience in Digital marketing, Media and PR with at least 7 years as Head of digital marketing.