Head, Digital Content and Innovations at Airtel

Level: Mid-Senior

Purpose of the Job (Brief)

• To grow VAS Content revenues and VAS Content customer adoption.

Responsibilities

• Establish revenue targets for the VAS team and apportion accountability accordingly to each direct report
• Ensure adequate reporting on revenues and initiatives are in place as expected
• Manage, monitor & track all VAS revenues providing an overall view of performance of each VAS verticals
• Segment and target VAS according to specific customer breakdowns in line with CSD and Voice
• Support Networks & IT (where applicable) or third parties in dimensioning for all such platforms
• Ensure proper and professional stakeholder management
• In conjunction with CMO & COO, decide on strategic partnerships and services to advance VAS revenues and innovations
• Hold regular review sessions with key WASPs in order to grow revenues and solidify partnerships – with over thirty (30) major active relationships
• Manage relationship with company to ensure smooth two-way cascading of information
• Oversee relationship with Other Marketing Verticals (MARCOMs, U & R; BI, Acquisition; etc.); CSD; Finance (BRT, SCM, RA, etc.); Regulatory; Business Excellence; Networks; IT; Legal; PR; HR amongst others
• Revenue and cross vertical leadership responsibility of this role includes working with Vice Presidents and General Managers in IT, Network, Finance and CSD.
• Establish revenue targets for the Digital team and apportion accountability accordingly to each direct report
• Ensure adequate reporting on revenues and initiatives are in place as expected
• Manage, monitor & track all Digital revenues providing an overall view of performance of each Digital verticals
• Segment and target Digital according to specific customer breakdowns in line with customer Service and Voice Usage & Revenue
• Manage relationship with Nigerian Communications Commission (NCC) in collaboration with Regulatory team concerning WASP management
• In conjunction with CCO, decide on strategic partnerships and services to advance Digital revenues and innovations.

Skills & Qualifications

• Minimum of First Degree in Marketing, Economics or IT. MBA from a recognized institute will be an advantage.
• At least 5 years Digital experience
• Preferably higher qualification and experience in Product Development; Innovation; Marketing
• Minimum of 10 years of experience in a Technology and/or Marketing Product Development background