Head, Corporate Communications at Ivee Consulting Limited

Position Overview

• The Head of Corporate Communications and Digital Marketing will be responsible for managing the organization’s internal and external communication strategies while overseeing all digital marketing, branding, and social media initiatives.
• This individual will ensure that communication efforts are aligned with the organization’s goals and values, promote brand consistency, and maintain a strong online and offline presence.

Key Responsibilities
Corporate Communications:

• Develop and implement internal and external communication strategies to promote the organization’s vision, mission, and values.
• Draft and distribute press releases, speeches, and statements, ensuring accuracy and alignment with corporate goals.
• Conduct internal audits of communication processes to ensure clarity, professionalism, and compliance with organizational standards.
• Manage crisis communications and act as the primary point of contact for media relations.
• Maintain relationships with media outlets, stakeholders, and partners to foster positive publicity.

Digital Marketing and Social Media:

• Oversee the digital marketing strategies to increase customer acquisition, engagement, and brand awareness.
• Oversee content creation and management for all social media platforms, ensuring alignment with the brand’s voice and goals.
• Monitor and analyze digital campaign performance using analytics tools, and provide actionable insights to improve ROI.
• Ensure that all digital platforms comply with governance policies, including data protection and cybersecurity regulations.

Branding and Advertising:

• Oversee the development and execution of branding strategies to enhance brand identity and visibility.
• Manage advertising campaigns across traditional and digital media to achieve marketing objectives.
• Ensure all marketing and branding materials meet quality and compliance standards.

Oversight and Scrutiny:

• Implement oversight frameworks for all communication and digital marketing efforts to ensure accuracy, consistency, and compliance.
• Regularly review and evaluate all external communications, digital content, and advertisements to uphold the organization’s reputation.
• Collaborate with cross-functional teams to ensure communications and marketing align with corporate objectives.

Key Performance Indicators (KPIs)

• Media Coverage: Positive media mentions and coverage of organizational initiatives.
• Campaign Performance: Achievement of targeted metrics for digital marketing campaigns (e.g., impressions, click-through rates, conversions).
• Brand Awareness: Increase in brand recognition and positive sentiment among target audiences.
• Internal Communication Effectiveness: Employee feedback and participation in internal communication initiatives.
• Compliance: Adherence to standards across all communication channels.
• Social Media Growth: Increase in followers, engagement rates, and reach across all platforms.
• Crisis Management: Timely and effective handling of media crises or negative publicity.

Qualifications and Requirements

• Bachelor’s Degree in Communications, Marketing, Public Relations, or a related field. A Master’s degree is a plus.
• Minimum of 7 years of experience in corporate communications, digital marketing, or a similar role.
• Proven track record of managing digital marketing campaigns and social media strategies.
• Exceptional writing, editing, and verbal communication skills.
• Strong understanding of branding, advertising, and public relations principles.
• Proficiency in using digital marketing tools and analytics platforms (e.g., Google Analytics, Hootsuite, HubSpot).
• Demonstrated ability to manage multiple projects and meet deadlines under pressure.
• Experience in governance and compliance within communication and marketing.
• Strong leadership and team management skills.
• Familiarity with financial or digital banking sectors is an advantage.

Additional Skills:

• Strategic thinking and problem-solving abilities.
• High attention to detail and commitment to quality.
• Excellent interpersonal and stakeholder management skills.
• Creativity and adaptability in a fast-paced environment.