Growth Marketing Specialist at Total Data Limited

Job Summary

As a Growth Marketing Specialist, you will be responsible for developing and executing data-driven marketing strategies to increase user engagement and drive sales. You will work closely with cross-functional teams to optimize campaigns, analyze data, and implement innovative growth tactics.

Key Responsibilities

• Develop and execute growth marketing strategies focused on customer acquisition, conversion, and retention.
• Manage and optimize paid marketing campaigns (Google Ads, Facebook Ads, TikTok Ads, etc.) to drive traffic and sales.
• Implement SEO and content marketing strategies to enhance organic growth.
• Design and execute A/B tests to improve conversion rates and optimize user journeys.
• Analyze key performance metrics, generate reports, and make data-driven decisions to improve campaign performance.
• Collaborate with the product team to enhance the user experience and maximize customer lifetime value.
• Develop and execute email marketing, referral, and loyalty programs to increase engagement.
• Stay up to date with industry trends, tools, and best practices to ensure the platform remains competitive

Requirements

• Bachelor’s degree in marketing, Business, or a related field.
• 2+ years of experience in growth marketing, digital marketing, or performance marketing.
• Proven experience managing paid advertising campaigns and growth strategies.
• Strong analytical skills with experience using Google Analytics, Meta Business Suite, and other marketing analytics tools.
•  Hands-on experience with A/B testing, CRO, and marketing automation.
• Knowledge of SEO, content marketing, and email marketing best practices.
• Excellent communication and project management skills.
• Ability to thrive in a fast-paced, data-driven environment.

Benefits

• Competitive salary.
• Opportunity to work in a rapidly growing company with a strong mission.
• Flexible work environment with hybrid work options.
• Professional development and growth opportunities.