Growth Marketer at Kuda Bank

Role overview

• Kuda is looking for an experienced Growth Marketer who will be responsible for executing acquisition, retargeting and retention campaigns, monitoring campaign performance and analysing data to identify trends.

Responsibilities

• Execute acquisition campaigns across multiple digital channels, including paid social, search, programmatic and other relevant channels.
• Monitor campaign performance and assist in optimizing campaigns based on key performance indicators (KPIs) such as conversion rates, user acquisition cost, and retention rates.
• Develop and execute lifecycle marketing campaigns across multiple channels, including email, push notifications, in-app messaging, and other relevant channels.
• Develop and execute App Store Optimisation (ASO) strategies across the App Store (Apple) and Google Play Store (Android) to maximise visibility and conversion rate.
• Develop and execute A/B tests to optimize campaign performance and improve the user experience.
• Analyse data to identify trends and opportunities for improvement, and develop and execute campaigns based on data-driven insights.
• Work closely with our marketing and design teams to ensure our campaigns align with our roadmap and user needs.
• Be adaptive to business needs and take on ad hoc projects as required.
• Explore ways to utilize available technology to analyse, optimize and scale growth marketing efforts.
• Stay up-to-date with the latest trends and best practices in growth marketing, and share insights with the rest of the team.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• A minimum of 3 years experience in marketing or a related field.
• Passion for marketing and a desire to learn and grow in a fast-paced environment.
• Strong understanding of customer acquisition and retention strategies, as well as some experience in developing and executing marketing campaigns.
• Basic understanding of marketing channels such as paid social, email, push notifications, and other relevant channels.
• Strong analytical skills and an interest in data analysis.
• Excellent communication skills and the ability to work collaboratively with cross-functional teams.
• Knowledge of mobile app analytics tools such as Mixpanel, AppsFlyer (or similar)
• Familiarity with marketing automation tools such Iterable (or similar)