Growth Marketer at Black Pen Recruitment

Job Description

• Do you have 3 years of relevant consumer marketing experience? Have you worked in the Fintech or Crypto industries? Then we have the job for you!
• We are looking to hire a Growth Marketer based in Nigeria, to join their exciting remote team. We are one of the first movers in bringing Cryptocurrency to the masses in Africa and the Middle East.
• As a Growth Marketer, you’ll drive the way they connect with potential users to grow their active user base of crypto users. Leveraging your growth marketing skills (including content marketing, SEO, paid advertising, social, referrals, life-cycle marketing), you’ll create programs and find repeatable channels that reach and activate new users.
• As the right person for the job, you’ll care deeply about how to leverage marketing to build an enduring brand, be creative about developing new campaigns, and be rigorous about learning from the data you collect and the experiential campaigns you run.
• Most importantly, you’ll drive results and significantly grow their customer base.

Requirements

• BA / BS preferred
• Minimum 3 years of relevant consumer marketing experience, preferably growing  significant mobile customer base
• Execution oriented mindset - with the humility, drive, and scrappiness to get it done
• Familiar with marketing data and data analysis
• Advanced skills in Excel. Working knowledge of SQL, Kibana is a bonus
• Love and passion for your craft

Responsibilities

• Build and develop a cross-channel strategy to drive sustained and growing user acquisition (both traditional and creative campaigns and channels encouraged)
• Own and manage channels, and identify new channels to drive cost-efficient acquisition opportunities
• Work closely with creative team to generate and test creative concepts
• Work closely with data engineers and data scientists to create tools for efficient media buying, data management and dashboards
• Use data driven decision making to keep ROI top of mind, and be accountable for spends
• Work with product to activate newly acquired leads into lifelong traders.