Growth Manager at uLesson

Direct Report: VP, Distribution and Marketing
Indirect Report: Chief Executive Officer

Overall Function

• We are looking for a talented individual who is passionate about media, technology, education, and the African continent, to join our team.
• The Growth Manager will be responsible for the development and execution of uLesson’s growth plan for customer acquisition and retention and upsell the Company’s products.

Key Responsibilities

• Develop a comprehensive marketing and communications strategy that measures performance while aligning with the Company’s overall strategy and vision
• Develop and execute creative marketing and communication strategies, plans and approaches for market penetration and positioning in a bid to attract partners, investors and increase sales conversions.
• Manage the Marketing & Communications budget and ensure strategy milestones are achieved on time and within budget.
• Develop and execute strategy through integrated campaign and measuring performance;
• Design and implement vigorous media experimentation approach for app optimization and landing page optimization to boost ROI;
• Develop, test, reiterate, and optimize growth through acquisition, targeting, and product optimizations across channels;
• Continuously work on new or revised ideas for experimentation to enable optimization and acquisition growth.
• Manage media partnerships from end-to-end to drive quantifiable growth;
• Provide in-depth progress and achievement reports
• Support other marketing tasks assigned by VP, Distribution and Marketing.

Qualification and Skills

• Bachelor's Degree in Business Administration, Marketing, Data Science or any other relevant field;
• Minimum of 4 years’ experience in acquisition marketing experience, preferably growing a significant mobile customer base leveraging experimentation;
• Must have comprehensive knowledge and experience in revenue generation, budget performance, marketing concepts in the achievement of strategics goals;
• Must have comprehensive knowledge of digital marketing strategies
• Brand communication to translate company vision effectively and attract partners.
• Experience using analytical and reporting tools (i.e. Google Analytics).
• Good knowledge of Search Engine Optimization and Content Management
• Proven experiences executing data-driven decisions.
• In-depth knowledge of social media platforms, online engagement and analytics.
• Proven marketing management experience
• Must possess Implementation oriented mindset to achieve high performance and achievement.
• Proven experience launching promotional initiatives (i.e. online campaigns, brand ambassadors/partnerships, events, etc.);
• Strong analytical and strategic thinking skills.
• Must possess strong leadership skills to supervise, guide and engage junior team members.
• Excellent written and verbal communication skills
• Ability to work well within teams and thrive in a fast-paced environment.
• Ability to work well within teams and thrive in a fast-paced environment.

Compensation
Salary is competitive (N500,000 - N900,000).