Growth Manager at Princeps Credit Systems Limited

Job Summary

Responsible for developing and executing strategies to drive merchant acquisition, engagement, and retention across the Integrated Channels division. This role involves leveraging data-driven insights, optimizing marketing campaigns, and collaborating with cross-functional teams to achieve business growth objectives.

Job Details

Growth Strategy Development & Innovation:

• Develop and implement comprehensive growth strategies to drive merchant acquisition, engagement, and retention. 
• Identify and capitalize on new market opportunities to expand the merchant base. 
• Manage the relationship with the merchant sales structure to ensure alignment with growth objectives. 
• Collaborate with marketing, product, and sales teams to design and execute growth initiatives. 
• Stay updated on industry trends, emerging technologies, and best practices in growth marketing. 
• Experiment with new growth channels and tactics to drive innovation. 
• Propose and test new product ideas and features to enhance merchant engagement. 
• Work closely with product, sales, and customer service teams to align growth strategies with business goals. 
• Foster strong relationships with key stakeholders to ensure successful implementation of growth initiatives. 
• Spearheads strategic partnerships by fostering collaboration with merchant sales, driving cross-functional alignment, and translating partnership opportunities into impactful growth initiatives. 

Customer Journey Optimisation:

• Map and optimize the merchant journey to enhance the overall customer experience. 
• Implement strategies to improve merchant onboarding, engagement, and retention rates. 
• Identify and address pain points in the merchant’s customer journey. 
• Onboarding merchants in identified key sectors or industries and enhance the user experience. 

Performance Tracking, Campaigns and Insights:

• Monitoring and engaging merchants towards growth goals and identify areas for improvement. 
• Plan, execute, and optimize marketing campaigns across multiple channels (digital, social media, email, etc.). 
• Test and iterate on different marketing strategies to improve campaign performance and ROI. 
• Coordinate with creative and content teams to develop compelling marketing materials. 
• Analyse merchant data and market trends to identify growth opportunities and areas for improvement. 
• Utilize data analytics tools to track key performance indicators (KPIs) and measure the effectiveness of growth strategies. 
• Provide actionable insights and recommendations based on data analysis. 
• Prepare and present regular reports on growth performance, market trends, and business activities. 
• Track and analyse the effectiveness of growth initiatives and campaigns. 
• Provide insights and recommendations to the Head, Integrated Channels based on analysis. 

Requirements

Education/ Professional Qualification: 

• Bachelor’s degree in Business Administration, Marketing, Data Science, or a related field. 
• Relevant professional certifications or Master’s degree is an added advantage. 

Experience: 

• Minimum of 5-7 years in growth marketing, digital marketing, or a related role. 
• Proven track record of driving merchant acquisition and business growth. 
• High proficiency in growth marketing techniques and tools.