Growth Manager- Oyo at Credit Direct Limited

Responsible for developing and executing strategies to drive merchant acquisition, engagement, and retention across the Integrated Channels division. This role involves leveraging data-driven insights, optimizing marketing campaigns, and collaborating with cross-functional teams to achieve business growth objectives.

Job Details

Growth Strategy Development & Innovation:

• Develop and implement comprehensive growth strategies to drive merchant acquisition, engagement, and retention. 
• Identify and capitalize on new market opportunities to expand the merchant base. 
• Manage the relationship with the merchant sales structure to ensure alignment with growth objectives. 
• Collaborate with marketing, product, and sales teams to design and execute growth initiatives. 
• Stay updated on industry trends, emerging technologies, and best practices in growth marketing. 
• Experiment with new growth channels and tactics to drive innovation. 
• Propose and test new product ideas and features to enhance merchant engagement. 
• Work closely with product, sales, and customer service teams to align growth strategies with business goals. 
• Foster strong relationships with key stakeholders to ensure successful implementation of growth initiatives. 
• Spearheads strategic partnerships by fostering collaboration with merchant sales, driving cross-functional alignment, and translating partnership opportunities into impactful growth initiatives. 

Customer Journey Optimisation:

• Map and optimize the merchant journey to enhance the overall customer experience. 
• Implement strategies to improve merchant onboarding, engagement, and retention rates. 
• Identify and address pain points in the merchant’s customer journey. 
• Onboarding merchants in identified key sectors or industries and enhance the user experience. 

Performance Tracking, Campaigns and Insights:

• Monitoring and engaging merchants towards growth goals and identify areas for improvement. 
• Plan, execute, and optimize marketing campaigns across multiple channels (digital, social media, email, etc.). 
• Test and iterate on different marketing strategies to improve campaign performance and ROI. 
• Coordinate with creative and content teams to develop compelling marketing materials. 
• Analyse merchant data and market trends to identify growth opportunities and areas for improvement. 
• Utilize data analytics tools to track key performance indicators (KPIs) and measure the effectiveness of growth strategies. 
• Provide actionable insights and recommendations based on data analysis. 
• Prepare and present regular reports on growth performance, market trends, and business activities. 
• Track and analyse the effectiveness of growth initiatives and campaigns. 
• Provide insights and recommendations to the Head, Integrated Channels based on analysis. 

Requirements

Education/ Professional Qualification: 

• Bachelor’s degree in Business Administration, Marketing, Data Science, or a related field. 
• Relevant professional certifications or a Master’s degree is an added advantage. 

Experience: 

• Minimum of 4-7 years in growth marketing, digital marketing, or a related role. 
• Proven track record of driving merchant acquisition and business growth. 
• High proficiency in growth marketing techniques and tools.

Technical Competencies:  

• Business Development 
• Customer Relationship Management  
• Data Analysis 
• Financial Analysis  
• Product Management  
• Research 
• Quality Assurance  
• Risk Management​ 
• Sales Management 

Behavioural Competencies: 

• Entrepreneurial Mindset 
• Excellence 
• Execution 
• Energy 
• Empathy 
• Evolution 
• Emotional Intelligence 
• Business Acumen 
• Decision-Making 
• Result Oriented 
• Strategic Thinking 
• Communication, written & verbal 
• Stakeholder Management 
• Developing Others 
• Analytical Thinking 
• Leading Change 
• Managing Risk 
• Service Orientation