Growth Manager - Consumer Loans at Moniepoint Inc.

About the Role

• The Growth Manager is responsible for setting and ensuring the product achieves specific KPIs in product-related metrics, such as acquisition, conversion, activation, retention, and revenue.
• This senior leadership role sits at the intersection of product management and growth strategy, driving sustainable revenue growth by optimising every stage of the customer journey.

Responsibilities
Growth Strategy & Funnel Optimization:

• Define the product's growth plan and lead execution across the entire funnel from acquisition through to monetization and retention
• Own and optimize specific business metrics or commercial goals, covering the entire funnel from new user acquisition through conversion, activation, retention, and expansion 
• Perform detailed product analysis covering the product management funnel with all its aspects, implementing changes into the buying funnel to improve conversion
• Design and execute A/B testing programs to optimize sales and conversion rates/adoption at each funnel stage
• Lead testing and optimization efforts for the conversion funnel across offline and online channels, prioritizing tests that drive the biggest business impact

Product-Led Growth Initiatives:

• Study user data and analyze funnels to find issues, A/B test solutions, and measure results using key metrics like free trial conversion rate and expansion of MRR
• Optimize onboarding flows to improve user activation and reduce churn, designing features that enhance adoption and usage
• Improve the product's design and deploy experiments to improve lifetime value (LTV) and decrease churn 

Data & Analytics:

• Use deep, flexible, and comprehensive analytics covering the entire funnel from marketing acquisition to product usage
• Analyze user behavior to improve the sales funnel and increase conversions, using advanced analytics to assess campaign performance and refine strategies
• Define and track growth metrics including customer acquisition cost (CAC), activation rate, retention rate, payback time, and revenue per customer
• Conduct cohort analysis and journey mapping to identify bottlenecks and optimization opportunities

Cross-Functional Leadership:

• Coordinate plans across product development, marketing, and sales departments to execute growth strategies
• Collaborate with the sales teams and work with customer success teams to ensure successful product implementation
• Lead cross-functional growth team including product, design, analytics, and marketing resources
• Partner with Product, Marketing, Sales, Business Intelligence, Creative, and Paid Media teams to customize user experience and maximize conversion

Market & Customer Intelligence:

• Conduct regular client interviews and stakeholder meetings to gather requirements and validate solutions
• Analyze competitive landscape and industry trends in inventory management and supply chain technology
• Conduct in-depth market research on market trends, competitive analyses, and customer behavior patterns
• Translate customer needs and market opportunities into actionable product growth initiatives

Key Performance Indicators

• User acquisition and activation rates
• Customer retention and churn rates
• Expansion revenue (upsell/cross-sell)
• Payback time for new users
• Customer Lifetime Value (LTV) to Customer Acquisition Cost (CAC) ratio
• Product adoption metrics across key features

Requirements
Experience:

• 5-7 years in growth  management, with at least 3-5 years focused on sales or marketing or product-led growth
• 3+ years in a management role managing teams and driving strategic initiatives
• Proven track record in consumer-FMCG environment, preferably in CPG or fintech environment
• Deep experience scaling product businesses, with demonstrated ownership of significant revenue targets

Technical Skills:

• Strong analytical skills with ability to drive metrics and benchmarks, plus experience with growth experiments, A/B testing, and funnel optimization
• SQL knowledge.
• Proficiency in product analytics tools (Mixpanel, Grafana, Tableau, Looker, etc)
• Deep understanding of user behavior analysis and segmentation

Leadership & Soft Skills:

• Strong communication skills to interact with teams, stakeholders, and users through verbal presentations, written reports, and visual media 
• Proven ability to build, mentor, and scale high-performing product teams
• Expertise in data analytics tools and digital marketing platforms with ability to manage and mentor teams of marketers, analysts, and designers
• Strategic thinker with strong commercial awareness and business acumen