Risevest is a US-based, global wealth management company on a mission to help Africans achieve financial freedom by providing access to dollar-denominated global investments. Hisa is a micro-investing and trading platform empowering Africans to own shares of U.S. and local companies. Together, we are building the future of wealth creation and access to finan...
Read more about this company
We’re looking for a smart, data-driven Growth Lifecycle Manager to own the full customer journey — from the first touchpoint to long-term retention. You’ll design and execute lifecycle strategies that acquire, activate, engage, and retain users while also stepping into other growth areas like paid acquisition, experiments, e.t.c
Key Responsibilities
Own the customer Lifecycle: Build, run, and optimize multi-channel lifecycle campaigns (email, push, in-app, SMS, WhatsApp, etc.) that drive key metrics like activation, conversion, and retention.
Segment Intelligently: Use data to understand user behaviour and create smart audience segments and triggers.
Experiment Relentlessly: Test messaging, timing, and channels — and scale what works.
Collaborate Across Growth: Work closely with performance marketing, product, and data teams to create seamless loops between acquisition and retention.
Go Beyond Lifecycle: Support broader growth initiatives, including paid ads, referral programs, partnerships, and landing page optimization.
Measure What Matters: Define KPIs, run A/B tests, and deliver clear reporting with actionable insights.
Champion the User: Align business goals with great user experiences so every campaign builds trust and delivers real value.
Qualifications
3+ years in growth marketing, CRM, lifecycle management, or a related data-driven role.
Hands-on experience with lifecycle tools (e.g., Customer.io, Braze, Klaviyo, or similar) and analytics platforms (Amplitude, GA4, Mixpanel, etc.).
Comfort with data — SQL or dashboarding skills a plus.
Experience running A/B tests and interpreting results.
Understanding of paid media fundamentals (Meta, Google, etc).
Excellent copywriting instincts and ability to work with creative teams.
Builder mindset: scrappy, resourceful, and willing to get your hands dirty.
Execution-oriented: you care about shipping campaigns, not just talking about them.
Gmail
Yahoomail