Growth Lead-Kalabash at Wakanow

Role Overview

• The Growth Lead will drive growth initiatives for Pay Small Small (PSS) and Kalabash Cards (B2B and B2C) across existing and new airline partnerships, with a primary focus on Wakanow and other partner airlines. This role requires a strategic, analytical, and hands-on individual who can design and execute data-driven growth strategies that increase customer acquisition, product adoption, and revenue.

Key Responsibilities

• Develop and execute strategies to grow PSS adoption across Wakanow and other airline partners.
• Work with airline and OTA partners to ensure PSS visibility, conversion optimization
• Identify, structure, and manage marketing collaborations and co-branded campaigns with partner airlines.
• Coordinate with product, operations, and tech teams to enhance user experience and resolve adoption barriers.
• Drive card acquisition through targeted B2C and B2B channels (corporates, SMEs, and travel agents).
• Lead offline activations, market campaigns, and university programs to boost card awareness and usage.
• Manage and expand B2B card programs, ensuring smooth onboarding, utilization, and retention of business clients.
• Use data and insights to identify card growth opportunities and prepare reports
• Prepare regular reports and presentations on all product performance.
• Collaborate with the marketing team to ensure high performance campaigns, and user acquisition across all products.

Key Performance Indicators (KPIs)

• Growth in PSS transactions and active users.
• Number of new card acquisitions (B2C and B2B).
• Activation and usage rate of distributed cards.
• ROI on growth and marketing campaigns

Requirements

Qualifications

• Bachelor’s degree in Marketing, Business, Economics, or related field. MBA is an added advantage.
• 5+ years experience in growth, product marketing, partnerships, or business development, preferably in fintech, payments, or travel.
• Strong understanding of sales acquisition channels, product growth strategies, and partnership management.
• Proven track record of driving measurable growth in consumer or financial products.
• Excellent communication, analytical, and stakeholder management skills.
• Ability to work cross-functionally in a fast-paced environment.