Growth Lead - Daily Shuttle at Shuttlers

Job Summary

In this role, we are looking for a highly driven Growth Lead for our daily shuttle business line. This role requires a data-driven individual with a solid background in partnerships, sales, performance marketing, and customer funnel optimization. The ideal candidate will spearhead the implementation of growth strategies to meet the monthly user acquisition target for the daily shuttle.

Job Details

Customer Acquisition & Growth Strategy

• Develop and execute innovative strategies to drive daily user acquisition
• Optimize digital and offline acquisition channels, including paid advertising, SEO, etc
• Identify and implement data-backed growth research to improve conversion rates and reduce acquisition costs.
• Work closely with internal teams to enhance the customer journey and onboarding experience.
• Track, analyze, and report key growth metrics ( conversion rates, churn) to measure and optimize performance.
• Use A/B testing and marketing automation to improve engagement, conversion, and retention.
• Collaborate with the data team to develop dashboards that provide real-time insights into user acquisition performance.
• Establish and nurture partnerships with corporate organizations, educational institutions, and communities to drive customer acquisition.
• Build and execute strategic partnerships that generate leads and increase users
• Launch and manage referral programs, loyalty campaigns, and promotional offers.
• Conduct user research and analyze customer behavior to identify pain points and growth opportunities.
• Work with the product and operations teams to improve user experience and reduce churn.
• Develop and implement lifecycle marketing campaigns to boost customer engagement and retention.

Requirements

• 5+ years experience in growth marketig, performance marketing, business development, or digital sales, preferably in mobility, fintech, or consumer tech.
• Proven track record of designing and executing customer acquisition strategies that drive measurable growth.
• Hands-on experience with paid media platforms (Google Ads, Meta Ads, etc.), analytics tools (Google Analytics, Mixpanel), and CRM tools.
• Strong understanding of SEO, referral marketing, influencer marketing, and email automation.
• Data-driven mindset with expertise in A/B testing and funnel optimization.
• Excellent communication, negotiation, and stakeholder management skills.

Core values:

• Service Obsession: Going above and beyond to deliver our USP to customers ethically 
• Excellence: Striving for the highest level of quality and performance, continuously looking for ways to improve and grow, and not compromising on the set standards
• Respect: Treating everyone - our colleagues, our customers, and our partners - with dignity, equity and equality at all times.
• Velocity: Being agile, proactive, and quick to respond to change and consistently making progress as fast as possible in a set direction
• Integrity: Doing the right thing when it is hard.
• Collaboration: Two good heads are better than one i.e Leveraging the skill and experience of your colleagues to gain speed and momentum and providing equal contribution opportunities for every team member to produce more innovative solutions
• Efficiency: Using our time and resources wisely to achieve maximum productivity and finding the most affordable solution, that does not compromise on quality, is delivered as fast as possible