Growth Analyst at TradeDepot

The Growth Analyst is primarily responsible for supporting the organization’s growth effort by managing route plans for effective outlet coverage, tracking & reporting key performance indicators as well as analyzing varying forms of data to derive insights for improved business operations. Ultimately, the growth analyst provides the organisation with the analytical ammunition to drive sustainable business growth.

Responsibilities

• Build, monitor and maintain datasets & dashboards on BI tool(s) to facilitate real time performance visibility by relevant stakeholders, suggesting opportunities for improvements in business operations.
• Develop and optimise outlet coverage plans for sales & activation teams ensuring efficient utilisation of field resources for maximum impact.
• Extract, transform, and analyse data from various sources, including transaction, product, marketing, customer, and operational data to identify trends, patterns, and anomalies, and present findings to stakeholders via prepared reports.
• Perform ad-hoc data analysis to diagnose certain phenomena and answer questions on specific areas in the value chain as required by the activation manager.
• Devise and deploy methods for measuring execution/impact of key strategic initiatives, occasionally leading process implementation and/or ensuring compliance by field team or other functions.
• Support the frequent analysis of business performance required to inform decisions on activation, trade marketing and promotional activities as required by the activation manager.
• Enable field team through multiple performance & exception reporting providing first level support for all relevant data requests/inquiries as desired by sales/regional managers.
• Champion data-driven culture within the organisation by communicating and providing periodic training to the field team on data orientation, visibility and effective utilisation for improved execution.

Ideal Profile

• Bachelor's degree in computer science, mathematics, engineering, economics or any related field with significant quantitative content.
• Minimum 2-3 years of proven work experience in a growth, commercial or operations-focused data analyst role in an FMCG, eCommerce, distribution or related company.
• Strong technical ability with core expertise utilising data analysis tools such as Excel, SQL, Python, R, as well as a keen eye for high quality data visualisation
• Expert problem-solving skills and ability to think critically and strategically to identify opportunities for process improvement and business growth
• Excellent communication skills, including the ability to effectively communicate complex data findings to non-technical stakeholders in a clear and concise manner.
• Ability to work independently and collaboratively in a fast-paced environment, and manage multiple projects simultaneously.
• Detail-oriented and highly organised with a strong ability to prioritise tasks and meet deadlines.
• Positive attitude, strong work ethic, and a passion for leveraging data to drive business growth.