Growth & Acquisition Manager at Multipro Consumer Products Limited

Role Purpose

• Drive new customer acquisition and brand awareness, both online and offline, ensuring a steady inflow of traffic to Daily Need.

Key Responsibilities
Digital Growth:

• Plan and execute paid campaigns (Meta, Google, TikTok)
• Run social media and influencer campaigns
• Build referral and affiliate programs

Offline / City-wide Marketing:

• Plan and execute banners, hoardings, posters, offline activations
• Collaborate with Creative Designer for campaign visuals
• Coordinate with vendors and operations for execution
• Measure offline campaign effectiveness using promo codes, QR codes

Strategy & Reporting:

• Monthly growth strategy across all channels
• Analyze performance and generate actionable insights
• Align campaigns with merchandising and inventory.

KPIs

• New users acquired (online + offline)
• Traffic volume and campaign ROI
• CAC (Customer Acquisition Cost)
• Promo code / QR code usage from offline campaigns.

Ideal Background

• 4 years in growth marketing, performance marketing, or demand generation
• Experience in e-commerce or consumer brands
• Exposure to offline campaigns (OOH, banners) a plus.

Skills & Competencies:

• Performance marketing and growth hacking
• Digital analytics and attribution
• Offline marketing execution experience
• Strong project management and collaboration skills.