Group Head, Marketing and Corporate Communication at Unified Payment Services Limited

Job Objectives

• The Group Head, Marketing & Corporate Communications will be charged with managing the Marketing & Corporate Communications drive for our organization.
• The role holder will oversee all facets of brand and product marketing, awareness, and strategy.
• The GH, Marketing & Corporate Communications will also be tasked with managing the company’s public relations efforts.

Responsibilities

• Develop and implement comprehensive marketing and communication strategies aligned with the company's overall business objectives.
• Provide strategic counsel to the executive management on market trends, competitive landscape, and emerging opportunities.
• Oversee the development and consistent implementation of brand guidelines to ensure a strong, cohesive brand identity.
• Enhance brand awareness and reputation through innovative campaigns and strategic media placements.
• Plan, execute, and analyze multi-channel marketing campaigns to drive customer acquisition, retention, and engagement.
• Utilize data-driven insights to optimize marketing efforts and improve ROI.
• Manage the marketing budget, ensuring effective allocation of resources to achieve maximum impact.
• Develop and manage corporate communication strategies, including public relations, internal communications, and crisis communication.
• Oversee digital marketing initiatives, including social media, content marketing, SEO/SEM, and email marketing. Ensure clear, consistent, and transparent communication across all levels of the organization.
• Leverage analytics tools to measure and report on the effectiveness of digital marketing activities.
• Facilitate effective communication between the company and its stakeholders to foster trust and collaboration. Coordinate corporate social responsibility (CSR) activities to enhance corporate reputation and community impact.

Requirements

• Minimum of a Bachelor’s Degree in Marketing, Communications, or related field.
• At least 14 years extensive work experience in Marketing & Corporate Communications, with at least 7 years in a strategic managerial/leadership position, ideally in the Financial Services sector.
• Relevant certification within the Marketing & Corporate communications space.
• Excellent knowledge of brand building and management.
• Experience with digital and offline media, marketing techniques, technologies, and solutions that significantly impact the business (and revenue drive) positively.
• Demonstrated ability to utilize market research and data to drive actionable insights to inform marketing strategy and improve the customer experience.

Knowledge:

• Strategic and innovative thinking; planning, and creative problem-solving skills.
• Strong organizational and management skills, including proven ability to manage project/process.
• Good understanding of our business and industry.
• An astute communicator.
• Result-oriented and metrics-driven.

Skills / Competencies:

• Proven leadership and communication skills (an astute communicator), with the ability to build collaborative partnerships.
• Can deal with ambiguity, tight timelines, and multiple priorities in a fast-paced environment and a strong people skill.